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Before being a perfume from Italy, L'Iris is the perfume of Florence.
It evokes the hills and fields that surround it, coloring on fine days with mauve and blue petals
, explains Gian Luca Perris, CEO of the Officina Profumo-Farmaceutica di Santa Maria Novella and creative nose behind this first eau de parfum.
Not only is the
Iris florentina
one of the most elegant raw materials in perfumery, but it has also been the symbol of the city since the 13th century, both printed on flags and minted on the first guilders of gold."
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Two (additional) reasons to go to Florence
It was also at this time that the Dominican brothers obtained in concession Santa Maria Inter Vineas (literally "Saint Mary between the vines"), a small church outside the walls of the city and its square of herbs cultivated to make ointments. , lotions, ointments and other decoctions with medicinal properties.
In the Quattrocento, under the aegis of the house of Medici, a major client of the convent, the first waters appeared…
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