Bottega Veneta is the first luxury brand to guarantee its bags for life

2022-10-26T18:21:13.227Z

FOCUS - Bringing back your bag at the slightest hitch without spending a penny will soon be possible in the Italian house's boutiques.

On October 26, at a summit of luxury industry leaders hosted by

Women's Wear Daily

magazine in New York, Bottega Veneta CEO Leo Rongone unveiled a new service available in mid-November in all shops of the Italian house: the “C

ertificate of Craft

”.

Either the guarantee when you buy certain models of the brand to be able to bring it back to the store in order to have it refreshed or repaired as many times as necessary, free of charge, and this,

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First on a selection of models from among the best known of its leather goods collections - including the Kalimero basket-bag, the Knot minaudière or Kendall Jenner's new favorite, the Sardine, this lifetime guarantee should eventually be extended to d other brand products.

This exclusive service allows the specialist in intrecciato (the famous braiding of leather by hand) to showcase the excellence of his know-how.

“

Bottega Veneta has extraordinary craftsmanship with exquisite design and creativity

,” said Leo Rongone.

This certification was born from the desire to offer our customers a superior service for the long-term preservation of their products.

The leather goods maker from Vicenza, whose bags display no outward sign of wealth (neither logo nor monogram), wants to accentuate the timelessness and durability of his products.

“

We focus on responsible growth.
Our intention is to keep the bags in use longer, reducing the need to replace them.

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This service thus refuses the frantic race for novelty and planned obsolescence which governs the luxury industry.

And echoes the collections of the new artistic director, the thirty-something French Matthieu Blazy, who defends the idea of sustainable clothing rather than ephemeral trends.

The information should not fall on deaf (modest) ears.

Indeed, what woman owning a luxury bag and scrutinizing the slightest scratch on the leather, has not dreamed of being able to give it a second life by simply bringing it back to the store, without formality?

Among competitors in this very high-end category, after-sales services offer to clean and make up the bag (in order to hide signs of wear on the corners, for example) for around 200 €.

Will this free lifetime warranty offered by Bottega Veneta be emulated?

Source: lefigaro

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