The French trust their supermarket more than the state

Each crisis has its mobilizing slogan.

In the aftermath of the 2015 terrorist attacks, the government launched a national campaign, “All united against hate”.

At the time of the 2020 pandemic, “TousAntiCovid” was the new watchword.

As we face the rising tide of inflation, it would have been natural to proclaim “United against the high cost of living”.

But the expression was taken by the Intermarché distribution group.

The public authorities had to fall back on an alternative formula: “Against the rise in prices, the State acts”.

This is the leitmotif that accompanies any new aid measure for the French, such as energy checks.

Their slogans and methods for addressing public opinion converge.

The state and mass distribution copy each other.

In the fall of 2021, the Castex government decides to introduce from November 1 "

" on gas.

At the same time, Carrefour announces that it is freezing the prices of 300

This article is for subscribers only.

You have 83% left to discover.

Cultivating your freedom is cultivating your curiosity.

Keep reading your article for €0.99 for the first month

I ENJOY IT

Already subscribed?

Login