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Great literary prizes: the magic always works

2022-11-21T19:18:58.946Z


ANALYSIS - Historically, and without rational reasons, prices sell. The magic happens. The autumn Grand Prix remain benchmarks and produce an indisputable impact whose heights vary.


Things seen in Courbevoie (Hauts-de-Seine), November 3, 2022, just hours after the proclamation of the Goncourt prize, at the Les Mots en ligne bookstore:

“Hello Madam, I would like the new Goncourt prize.”

The bookseller hands him the novel by Brigitte Giraud,

Vivre vite

(Flammarion).

The reader looks at the cover, looking disappointed:

"But there's no headband!?"

The book with the famous red banner will not be delivered until the next day, the customer will come back to buy it.

This is the Goncourt price effect.

All the booksellers have known this scene and recount it with a smile as if the novel did not have the same value with or without the blindfold.

live fast

is today at the top of the best sales, followed closely by the Grand Prix of the novel of the French Academy, Giuliano da Empoli, with

Le Mage du Kremlin

.

At the last census, Brigitte Giraud's novel sold more than 19,000 copies in one week, nearly four times more than its cumulative sales before the Goncourt

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Source: lefigaro

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