The football World Cup, a traditional moment of conviviality that fills cafes, bars, pubs and restaurants, could be more favorable to home delivery than to table catering this year, due to the winter weather, according to a industry expert.
“
With a championship taking place in the last months of the year, the winter weather will impact the choice of places chosen by the French to attend the broadcasts
”, anticipates NPD Group.
Thus, "
in cold weather and in the face of the economic situation
", with soaring inflation, "
it is likely that spectators will choose a cocooning and festive evening at home, in order to be able to gather in large numbers, while limiting expenses related to drinks
", predicts the firm specializing in catering, making "
the happiness of the catering delivered
".
Since the last World Cup in 2018, the market share of home delivery has already doubled, from 3% to 6% of commercial catering visits in September 2022, specifies NPD.
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Because, this year, "
if the matches broadcast during the day favor the frequentation of cafes, bars and pubs, because these places allow you to drink standing up, facing the screen
", "
at nightfall, the larger groups, who usually sat around a meal on the terrace, may struggle to settle inside
, ”he continues.
Table catering, "
served in the dining room at this time of year
" is also "
less reconcilable with match times, mostly broadcast during the day
", notes NPD.
"
Football evenings at home are likely to weigh on attendance this year
", while during the previous 2018 World Cup, "
marked by the victory of France
", "
the attendance of bars, cafes, and even certain breweries, was ramping up, in tune with the performance of the Blues
”, recalls NPD Group: evening consumption had increased from 7% to 10% of visits and 12% of expenditure in June-July 2018. In addition this year “
the big unknown remains the boycott of matches that some cities and supporters have already announced: its scale can have a considerable effect
”, concludes Maria Bertoch, expert from NPD Group.