Less and less television is watched even though the device, the television, finds new functions

Spaniards use the television an average of 3 hours and 48 minutes a day, but less and less to watch television.

Traditional broadcasting continues to lose followers: consumption in March was the lowest for that month in history, according to the report prepared by the consulting firm Barlovento based on data collected by the measurement company Kantar Media.

Each person (out of the population universe of 46.2 million) has used it in March 2023 for this task in an average of 3 hours and 9 minutes, which represents a decrease of 24 minutes, and 11% less, with compared to the month of March 2022. Instead, it has done so for 39 minutes a day for other uses, growing by 5 minutes and 15% compared to the previous year.

These other uses refer to the internet (viewing on-demand content on payment platforms such as Netflix, Movistar+ and HBO Max or other free ones such as YouTube), playback of recorded content, playing video games, or listening to the radio via DTT.

As expected, those who spend the most time on these activities are the groups of individuals between the ages of 25 and 44, who do so for almost an hour a day (55 minutes), and children between the ages of 4 and 12, with an average of 51 minutes daily.

Even so, traditional television continues to be a constant in the Spanish population, judging by the data from this monthly study.

There are more than 43.6 million viewers who have connected with her at some point throughout March.

It represents a reach of 94.2% of the total inhabitants.

Of all of them, 29.5 million have done so every day.

In other words, 63.8% of Spaniards have turned it on each and every day of this month.

On the contrary, there are 2.7 million

, which translates into 6% of the population that has not watched television at any time in this same period of time.

The sociodemographic groups that spend the most time on television are women (205 minutes) and those over 64 (344 minutes a day) and, by region, Asturias (214 minutes), Castilla La Mancha (208 minutes) and Andalusia (205 minutes). ).

The daily consumption time per viewer, of those who actually turn on the television every day, is 296 minutes (18 minutes less in the year-on-year comparison).

New leadership of Antena 3

In the month of March, the leading channel was once again Antena 3, with a 14.1% share of the average screen.

They are already 17 consecutive months at the head.

Its competitors have cut some distance compared to February.

Telecinco remains in second position with 11.2% (up two tenths compared to the repeated data from the main Atresmedia channel) thanks to the arrival of its star content: the reality show

, which has allowed it to dominate prime time audience several times a week, giving the Mediaset channel a breather in its audience crisis.

And La 1 raises its average quite a bit to reach 9.1% (compared to 8.7% the previous month).

A moment of the Copa del Rey semifinal, the most watched television broadcast of the month of March 2023. in Spain.OSCAR DEL POZO (AFP)

The broadcast of soccer has helped the public channel to improve these figures.

Specifically, the Copa del Rey semifinal between Real Madrid and Fútbol Club Barcelona leads the list of most viewed broadcasts in March, with an average of six million viewers.

Two qualifying matches for the Eurocup that pitted Spain against Norway and Scotland have also been among the five most watched of the month from the first RTVE channel.

The rest of the list of the 25 most viewed content is completely dominated by Antena 3.

The Antena 3 news programs (2,220,000 average audience and 19.1% average screen share) have been the most watched for 39 consecutive months, based on the average audience for the main after-dinner and evening editions.

Telecinco's newscasts (1,329,000 average audience and 11.3%

) are the second most watched option and those of La1 (1,222,000 average audience and 10.3% share) remain in third position.

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