Brand Studio for Paco Rabanne
At a party with more than 200 guests at Palacio Paz,
Paco Rabanne presented FAME, the captivating new women's fragrance
.
Sensual.
assertive
Irresistibly Parisian.
An icon.
A star.
The FAME presentation was a real party.
No one wanted to be left out of the event of the year that displayed all its originality and brought together great entertainment figures such as: Oriana Sabatini, Justina Bustos, Zaira Nara, Delfi Chaves, Sofi Fernández, Victoria Saravia, Tuli Acosta, Minerva Casero and Brenda Asnicar.
Each one of them, as well as the rest of the guests, lived a
multi-sensory experience
.
In this celebration, in which FAME was presented, with a hyper-feminine and avant-garde olfactory signature, in a resplendent bottle, inspired by the most emblematic fashion creations, there was no shortage of designs
by Paco Rabanne
.
They were also protagonists.
The main guests wore the designer's garments and iconic pieces from the brand's archive collection were also exhibited.
Oriana Sabattini.
In addition, those present were able to enjoy an immersive room where, through a 360º projection, they learned about the inspiration, the origins, the DNA of the brand and the present, represented by Julien Dossena.
For their part, DJs Sol Porro and Franie Smith were in charge of setting the pace at Paco Rabanne's night with different sets inspired by the designer's avant-garde spirit.
Around midnight, the singer Chule Von Wernich captured all eyes on stage performing David Bowie's classic hit that gives its name to this new fragrance: FAME.
The singer Chule Von Wernich.
Paco Rabanne's emblematic codes were presented in a
fresh and glamorous new version with an innovative and sensual fragrance
, a luxurious and irresistible bottle, and dazzling ambassadors.
Without going any further, the face of this fragrance is nothing more and nothing less than the talented Elle Fanning.
An emblematic object of desire
The daring design of FAME, the quintessence of Paco Rabanne's avant-garde style, incorporates the brand's most emblematic codes.
As precious as an XL Link jewel.
As tempting as the 1969 bag. As playful as the ultra-modern chainmail gown worn by so many icons before her.
An imminent classic
Only a legendary fragrance can be called FAME.
A daring new vision of femininity.
The quintessence of the most avant-garde luxury.
An extraordinarily innovative composition, enriched with exquisite ingredients, with an absolutely irresistible, radiant, joyful and sensual trail.
FAME is all of this.
And much more.
90% ingredients of natural origin.
It has been manufactured in Grasse with bespoke,
environmentally friendly
ingredients , obtained using state-of-the-art technologies.
Made in France.
It is also famous for its creators, who are among the most recognized names in the sector.
Perfumers Dora Baghriche, Marie Salamagne, Alberto Morillas and Fabrice Pellegrin have combined their talent and experience to create this elixir.
Zaira Nara present at the Paco Rabbane event.
For its part, FAME presents a cast of olfactory stars that have never before come together in the same fragrance.
Mango: exquisite and succulent.
Jasmine: delicate and ethereal, of exceptional purity.
Incense: creamy, sensual and addictive
.
Undoubtedly, the latter makes it precisely a 100% Paco Rabanne fragrance.
Dora Baghriche, creator of FAME, explains: "With its dazzling and spicy freshness, the incense embodies a true Paco Rabanne olfactory signature. To create an original contrast, I chose an explosive and colorful incense trio, enveloped in the addictive warmth of vanilla and sandalwood. For an even more feminine note, this creamy incense accord is brightened by a new quality of jasmine, naturally young and fresh, and a delightfully colorful note of mango."
