Special Envoy to Augusta (Georgia, USA),
To discover
Survey
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for season 4
Considered a temple of American conservatism, the Augusta Golf Masters has nevertheless become in recent years a model of evolution in the world of images.
Thanks to its wealthy members and their investment power, the Augusta National Golf Club has established itself as a vanguard power in the sport of television innovation, a model looked beyond golf.
Today, the tournament's digital treatment is unparalleled in the streaming world.
On its website Masters.com, the Tournament of the Masters offers everything from personalized coverage (with the choice of which parts or holes of the course to follow) to the possibility of watching every golf shot of every player on the course.
The streaming quality is so good that it has become a benchmark.
CBS Production
On the occasion of this 87th edition of the tournament, the Masters continues to innovate in collaboration with ESPN, the American sports channel, which works with the production structure of CBS, one of the most powerful generalists in the United States.
During the broadcast of the first round of the tournament, viewers were able to see Rory McIlroy retrieve a microphone before being interviewed live as he played the ninth hole of the course.
Rory McIlroy JONATHAN ERNST / PANORAMIC
After playing, the world No. 2 commented on his green attack detailing his strategy and explaining his shot.
A nice surprise for enthusiasts in front of their screens and a real added value for the CBS channel, which continues to revolutionize golf coverage with the desire that it no longer resemble long soporific hours of putting, consumed like an excellent soporific to siesta time.
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If seeing Rory McIlroy engage in such an exercise was a first in Augusta, CBS had already done it last January on a PGA Tour event.
CBS has reused a tool that Jon Rahm and Max Homa, respectively 3rd and 4th player in the world, had experienced coupled with their Airpods.
It was eye-opening and the Masters version with McIlroy was both a surprise and a nice publicity stunt, generating plenty of comments on Twitter.