More than one out of two meals, away from home, is now taken in a fast food restaurant.
Nearly one in two sandwiches is a burger;
every year, 2.6 billion are sold in France!
Hamburgers, bagels, burritos, wraps, sushi, pizzas, tacos, kebabs, poke bowls… There have never been so many fast food restaurants in the country: 52,500 in total - compared to 13,000 twenty years ago -, according to
the
firm specialist CHD Expert-Datassential.
France may well be the country of gastronomy, it is also a buoyant market for fast food, which makes the big chains and independents salivate.
New American brands are preparing to land in our country, convinced that the market there is far from being saturated.
Fast foods will fulfill a social function for young people: they have a structuring role
Élodie entina, professor-researcher in marketing at the Iéseg school of management
Even during the Covid crisis, the openings of new points of sale continued.
All French people are now followers, from modest families to senior executives.
Without forgetting, of course, the young people.
Because beyond the attractive price - their number one criterion -,
“fast foods…
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