Viva ,
Clarín
's classic Sunday publication
, will debut a new format and a more agile and fresh design
on April 30
.
But the change goes further: themes and sections will be added to its traditional content that will give a renewed air to its journalistic proposal.
Added value to close the weekend with good reading and high quality journalism
.
Fashion and all its impact on the new Viva.
Readers will continue to enjoy
Felipe Pigna
's well-documented columns on Argentine history and Dr.
Norberto Abdala
's didactic medical office .
Also, of course, Pietro Sorba
's gastronomic and wine reviews
.
But now notes will also be added to discover
the best tourist destinations
in the country and the world, and advice guides and services for travelers (those key data so that vacations do not become a nightmare).
Services for travelers.
A plus of the new Viva.
Technology will have a central place
, because there will be very detailed and clear articles for those who are interested in the novelties offered by the cell phone, computer, audio and gadget markets.
Something like a GPS to guide the consumer who wants to renew their devices (and, above all, buy well and at a good price).
The great figures of the show
will also be on
Viva
with in-depth interviews, which will be completed with information on current events on TV, cinema, theater and series.
The same will happen with the characters and themes from art and culture.
The Style section will have the usual display, with
impressive photographic productions
to reflect the latest fashion trends, and notes on beauty, makeup, decoration and design.
Viva will have in-depth interviews with great characters from the world of entertainment.
Viva
's new journalistic proposal is completed with notes from
Clarín
correspondents
abroad, in-depth articles on science, ecology and society, the captivating lives to read, the debates around modern ties, the historical photos rescued by Abel Alexander, the star dishes of the guest chefs, the inevitable horoscope and the typical games to exercise intelligence and memory, such as self-definition and the literary diagram.
In this way, starting next Sunday, the
Clarín
reader will find a recharged Viva, which will have the best of its traditional offer and new and valuable materials to renew the reading ceremony on the best day of the week.