Super Mario Bros. passed a billion dollars: the secret of its success and how it is doing in Argentina

Super Mario Bros.: The film

is already officially the first release of the year to pass the mythical barrier of one billion dollars at the worldwide box office.

As of yesterday, Sunday April 30, and 26 days after its release, the animated adaptation of the video game produced by Universal, Illumination and Nintendo has grossed $490 million in North American theaters and $532 million internationally.

And how are you doing in Argentina?

Mario, voiced by Chris Pratt, and Luigi (Charlie Day) in the unexpected?

success of 2023. UIP Photo

With what's been achieved around the world, it's the fifth film since the coronavirus pandemic began to achieve that milestone, behind

,

,

and

.

Already its opening weekend in theaters in the United States and Canada, on April 5, it generated a staggering $204 million in its first five days of release, making it the most successful opening weekend of the year for a movie, and the second-biggest debut for an animated feature in all of history.

Since then, it has become the highest-grossing film, both in its home country and globally of 2023, as well as the highest-grossing film ever based on a video game.

With everything.

It has been first in collections since it premiered, and it does not seem that it is going to go down.

UIP photo

Those with memories will remember the disaster that had been the adaptation with actors: the last time that the plumber brothers Mario and Luigi appeared on the big screen, it had been in 1993, and Super Mario Bros., which had cost 48 million dollars,

raised in North America 20 million dollars.

The reasons for success

Why this new version, thirty years later, became a success?

The answers will have to be sought, on the one hand, in the fact that it is a good production, which caught both those who played the video game decades ago, and the younger public.

And also because it has the voices of

, Anya Taylor-Joy and Jack Black.

And that it has benefited from the lack of films aimed at family audiences for months before its release.

Chris Pratt, who lends the voice to Mario -in Argentina there are subtitled copies-, at the premiere in Los Angeles.

AFP photo

Directed by Aaron Horvath and Michael Jelenic, the film follows Brooklyn plumbers (voiced by Chris Pratt and Charlie Day, from the

series ), who are sucked into the mystical Mushroom Kingdom.

Together with Princess Peach (Anya Taylor-Joy), they prepare to stop the mighty Bowser (Jack Black) from taking over everything completely.

His success in Argentina

Released on April 6 in our country, with the spectators who attended Argentine theaters yesterday, Sunday April 30, the film exceeded 2,000,000 tickets sold.

There were 2,046,902 viewers who saw the film.

As in the rest of the territories where it was released, it topped the preferences of the public every weekend.

The latter, for example, was seen by 238,005 spectators, with the particularity that, strangely, perhaps because today is a holiday and the cinemas are not open, on Sunday (116,802) it sold more tickets than on Saturday (76,426).

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