Among the loyal readers of
L'Étiquette
, the biannual magazine devoted since 2018 to the men's wardrobe, 30% are… women.
And it was some of them who, by insisting on their own version of the magazine, convinced the So Press group - with rather virile titles (
So Foot
,
Pedal!
for cycling enthusiasts,
Tampon!
dedicated to rugby…) - to try the adventure.
This May 5, this 160-page bible is coming out which combines service and culture, stylistic advice and deciphering of (almost) anonymous looks, portraits of personalities through the filter of clothing, fashion series mixing vintage pieces and of the moment, all in an informed tone but which is never meant to be excluding.
Its periodicity distinguishes it from magazines traditionally devoted to women's clothing.
Here, no trends spotted on social networks (rather timeless), nor muse actresses on sale.
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