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Harley-Davidson, a stainless lifestyle

2023-05-15T13:37:43.103Z

Highlights: American motorcycle brand Harley-Davidsons is celebrating its 100th anniversary this year. The American machines impress, especially the choppers, who, with their raised handlebars and their low and backward saddle, impose a funny posture. "More than 80% of our customers are loyal to the brand and do not see themselves riding another motorcycle," says Christophe Couet, the boss of the French subsidiary of the manufacturer. The owners of these machines are all "pecked", when they are not tattooed.


One hundred and twenty years after its birth, the American motorcycle brand continues to cultivate a singularity that its followers are more and more numerous to want to share.


Perhaps you have crossed paths with them? Harley-Davidsons usually travel in bands. These American machines impress, especially the choppers, who, with their raised handlebars and their low and backward saddle, impose a funny posture. They are recognizable several kilometers around. In addition to making a devil's riff, their characteristic sparkling sound, the famous "potato-potato", is inimitable.

The owners of these machines are all "pecked", when they are not tattooed, to the brand that blows out this year its hundred and twenty candles and whose logo bears the number 1 surmounted by small stars and colors of the national flag. These harleyists - don't call them bikers - wouldn't change for anything in the world. "More than 80% of our customers are loyal to the brand and do not see themselves riding another motorcycle," says Christophe Couet, the boss of the French subsidiary of the manufacturer. In almost all cases, what made them...

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Source: lefigaro

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