Zara's flagship store in the Ramat Aviv Mall will open to the public today (Thursday) at 12:00. This was after the store was renovated for about six months, by leading professionals who also included a special construction team that came from Spain and joined the Israeli construction team.
The size of the store has doubled and now stands at about 3,000 square meters (including warehouse space) on two floors, while on the lower floor you can find the women's and children's department, which covers an area of about 1,700 square meters, and on the upper floor there is a large men's department with an area of about 600 square meters. The two floors will be connected by a luxurious staircase and internal elevators.
Unique premium items. Zara store in Ramat Aviv Mall, photo: Or Geffen
A collection of over 100,000 items was ordered for the renewed store, some of them unique items that reach only about 50 stores that are considered the chain's premium stores worldwide.
The store will contain dozens of dressing compartments equipped with advanced technology that enables identification of the products taken to the compartments and the possibility of ordering into the measuring booth, a different size.
In addition, for the first time in Israel, Zara online orderers will be able to receive the items they ordered through the use of a designated station located in the store, by entering a code and receiving the items by an automated system and without human contact.
Two floors with an area of 3,000 meters. Zara store in Ramat Aviv Mall, photo: Or Geffen
The Ofer Ramat Aviv Mall, part of the Ofer Malls Group owned by Melisron, has recently completed the first stage of the improvement process, in which work was carried out to upgrade the mall's appearance, at a total investment of NIS 40 million. Among the works carried out - replacement of flooring, ceiling, railings and systems.
In addition, changes were made in the mix of stores and additional new stores of international brands were opened, Lulu Lemon and Alo Yoga and Mango, which was renovated and moved from the second floor to the first floor. The total investment in opening the new stores is estimated at tens of millions of shekels.
The Mango store in the Ramat Aviv Mall, which has changed location and undergone renovation and renovation, covers an area of about 250 square meters on the first floor and contains premium details of the global chain, imported exclusively to the branch in the Ofer Ramat Aviv Mall.
Renovation at about 40 million shekels, photo: Coco
In addition to the opening of the new stores, the mall is in the stages of expansion and construction of a third floor to which the fast food complex will be relocated, and in its place new and unique stores and brands will be added on the second floor of the mall. Construction of the third floor is underway and is expected to be completed in the second half of 2024. Melisron's total cost for upgrading the mall's visibility, adding the third floor and opening new stores totals NIS 120 million.
According to Omer Ogolnik, VP Trade and Head of Ofer Malls Operations: "Ofer Ramat Aviv Mall is a unique mall that provides one of the highest quality entertainment and shopping experiences in Israel. This is thanks to its precise mix, the presence of a rich variety of international brands in one place, as is rare to find in Israel, a high-level culinary experience and meticulous visibility and maintenance. Our goal is to continue to differentiate Ramat Aviv Mall as the leading mall in Israel offering quality and luxury brands, and to continue to provide our customers with a pleasant entertainment and shopping experience."
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