The Asturian is about to close its doors. After 18 years on the air, Amar es para siempre prepares what will be its last season. Antena 3 has decided to put an end to what is the Spanish series with the most chapters broadcast in history. The end of the adventures of the residents of the Plaza de los Frutos, with Manolita, Marcelino and Pelayo in front (the only three characters that have been in the series since its inception), has been announced by the chain in a statement on Friday. The decision aims to give a finishing touch to the journey of fiction, produced by Diagonal, when the series still maintains good audience data.
In its current season, it has achieved an average share of 11.2% and more than one million viewers. However, its dominance in the field of fiction in the Spanish after-dinner had been hit by the power of La Promesa in La 1, which has managed to consolidate itself to overcome many days to the veteran fiction of Antena 3. The announcement of the end of Amar es para siempre, in addition, coincides with the communication of the imminent premiere (on Monday 12 at 15.45) of Mía es la venganza, new daily series of Telecinco, and another contender in a strip very coveted by the high fidelity of its viewers.
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How 'Amar es para siempre' became a TV icon
As Atresmedia explains to EL PAÍS, it is not yet clear in what exact month Amar es para siempre will definitively say goodbye, but everything indicates that it will be shortly and will not wait until June 2024, when the season would end if it continued its regular broadcast. The final decision will depend on factors such as the results it achieves against the competition in the coming months and the process of preparing the new project that will replace it, which will be another daily series.
Amar en tiempos revueltos, as it was initially called, began its trajectory in 2005 in La 1. Back then, the plot was set in the year 1936. Rodolfo Sancho, Pilar Bardem and Félix Gómez were some of the actors who were then part of the cast of a series that, since then, have included performers such as Ana Milán, Jordi Rebellón, Pedro Casablanc, Nadia de Santiago, Víctor Clavijo, Pepón Nieto, Anna Castillo, Bárbara Lennie, Lola Herrera, Juanjo Puigcorbé or Álex García. In December 2012 he left public television and moved to Antena 3, where in January 2013 he established himself renamed Amar es para siempre.
The set of 'Amar es para siempre', at a time of filming in October 2022. INMA FLORES
The plot of what will be the last season of the series will be set in the summer of 1982, when the Quevedo family arrives in the neighborhood to open a textile business with the ambition of making it a reference in the world of fashion. In this way, the series will have reviewed more than 45 years of the history of Spain from its neighborhood always presided over by the bar El Asturiano. "When we started, nobody talked about that Spain, about the two, three or four Spains that exist. It is a transversal series at the ideological level," said Itziar Miranda, the iconic Manolita in fiction, on a visit to the filming of EL PAÍS last fall.
For the new chapters, actors such as Miriam Díaz-Aroca, Roberto Álvarez, Aída Folch, Norma Ruiz and Paula Gallego will be incorporated. Antena 3 anticipates that the final season will feature "reunions, unexpected love stories, new events and investigations and will close the story of one of the most beloved families of recent years such as Los Asturianos". Of course, in the last episodes we could not miss Itziar Miranda, Manuel Baqueiro and José Antonio Sayagués, the actors who have been giving life to Manolita, Marcelino and Pelayo since 2005. Anabel Alonso, Iñaki Miramón and Sebas Fernández, three other veterans of fiction, will also continue.
Part of the Asturian family poses in front of their bar in the fictional Plaza de los Frutos of 'Amar es para siempre'. Manuel Fiestas Moreno
By the time it ends, Amar will be around 4,400 episodes broadcast by adding those of its stages in La 1 and Antena 3. In this way, it is the Spanish fiction production with more chapters in history. It has long surpassed the Basque series Goenkale, which with 21 seasons between 1994 and 2015, ended with 3,707 episodes broadcast. Even Amar es para siempre was the germ of a derivative fiction, #Luimelia, which moved two of its characters, the couple formed by Luisita and Amelia, to the XXI century.
Other figures of Amar es para siempre also impress: since its passage to Antena 3 it has had more than 1,600 actors and 28,000 extras, for which more than 7,000 different costumes have been used; 300 sets have been built and 41,300 sequences have been shot in facilities with two sets of 1,500 square meters and another outdoor set of 1,000 m2 where the Plaza de los Frutos and two other streets are built.
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