Kosher Glatt Mocha Burger in New York serves a wide and tempting menu. It has a variety of decadent burgers and meat dishes (in a sandwich, tortilla or plate); Selection of salads, starters and side dishes, children's meals and desserts (fur of course). Delicious and nice, but that's just the beginning.
Very soon, Mocha Burger is launching a new restaurant in another location called Mocha Burger Lux in Midtown Manhattan. The new place will offer a one-of-a-kind burger at a price of $175, which is $632, according to the exchange rate as of Thursday.
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What's so special about this burger that instead you can, by a rough calculation, buy about sixty meals at a full-fledged fast-food restaurant? Nothing serious except that the patty, which combines 340 grams of fine rib meat imported from Uruguay, comes complete with a toppings of Australian black truffle, as well as onions, chips, pickles and homemade sauces (because for almost $200 you don't get commercial ketchup from a bottle). Oh, and we almost forgot: the patty itself is coated with 24-carat gold "leaves." Each dish served will come in a luxurious, hand-carved wooden box and will emit smoke after you open it. It would also be the right time to blurt out a "wow" and document it all on Instagram.
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"You don't pay for a piece of meat, you pay for the experience," 47-year-old Canadian-American ultra-Orthodox restaurateur Naftali Ebenheim told The Jewish Week, published in New York. "People don't just go out to eat anymore, they used to do that. Today you're stepping into a theatrical experience," added Ebenheim, who is also responsible for Mocha Red steakhouse and its nearby cocktail bar, Mixology.
However, his new Lux will likely be a game changer in New York's kosher culinary scene. The restaurant will hold happy hour ("the first kosher restaurant to offer real happy hour," according to Ebenheim), and will also appeal to non-Jewish audiences. When asked who the golden burger was for, Abenheim replied: "People who want to be seen. We live in a world where everyone wants to be different, look and feel special."
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