Isfar, Sony's official importer in Israel, is currently launching the new series of screens for 2023-24 with an XR cognitive processor for the ultimate home entertainment experience.
Zvika Shimoni, CEO of Isfar, importer of Sony, photo: PR
The line of displays includes a variety of LED and OLED screens - advanced in MINI LED and QD-OLED technologies and in a variety of sizes, equipped with the improved BRAVIA XR image processor in 4K HDR HDR HDR resolutions, in slim designs and with the new features XR Clear Image and Acoustic Center Sync.
Zvika Shimoni, CEO of Isfar, said: "This year we are especially proud to present an advanced product line that includes 32 different screens in sizes ranging from 32 inches to 98 inches, equipped with advanced technologies and in full accordance with the Israeli consumer's requirements for large and advanced screens using both LED technology and OLED technology, and as declared by Maschi Takaiguchi, the incoming president of Sony Europe: Sony's new BRAVIA TVs are designed to entertain – whether you're a sports fan, movie lover or gamer, BRAVIA is the best choice."
Sony's screen innovations
2023 BRAVIA XR TVs feature the updated XR cognitive processor featuring the new XR Clear Image technology, which improves noise reduction and brightness with movement, reduces blur and creates action-packed scenes. The XR cognitive processor enables better backlight control to increase local dimming areas, increased brightness and a more accurate image.
The revolutionary processor reproduces content as humans see and hear for an incredibly realistic experience. Images are cross-analysed in real time specifically around the focal point to give true depth, exceptional contrast and vivid colours.
Another innovation, sound: each model offers Acoustic Center Sync, which synchronizes the TV's audio system with Sony's compatible soundbar and turns it into the center speaker for the ultimate immersive home experience.
For consumers looking for a high-quality sound experience, each model also works with Sony soundbars and offers 360 Spatial Sound Mapping which produces phantom speakers and optimizes the sound field.
Another innovation the X95L series features Acoustic Multi-Audio+, which amplifies sound in a way that matches the image on screen. The A95L and A80L feature Acoustic Surface Audio technology with vibrating actuators to produce sound from the entire screen, perfectly matching any scene.
QD-OLED Panel - With a QD-OLED screen, enhanced by XR Triluminos Max technology, the screen is 200% brighter than the previous year's model (A95K).
Total contrast: Individually illuminated pixels produce pure black so movies, shows and games explode to life onscreen with exceptional detail and depth.
Google TV: See more than 700,000 movies and TV episodes, all in one place. The ultimate Google TV operating system brings everyone's favorite content from any apps and subscriptions and organizes them easily.
Quick search - Just ask Google. Try saying "Hey Google, find action movies" to search apps. Sony has gamers in mind, too, and this year's BRAVIA XR 2023 series allow gamers to take their PlayStation 5 games to the next level with exclusive features, including auto HDR tone mapping and auto genre picture mode, for optimal image quality while gaming and streaming.
Other features include an easy-to-use game menu where gamers can adjust their settings to their preferences, such as turning VRR on or off or Motion Blur Reduction
The new game menu allows users to set preferences, increase brightness in dark areas to easily identify objects and opponents and using the black equalizer and can easily target their opponents with six types of crossovers.
Another new feature is the ability to customize the screen size with the screen size feature to concentrate a game with a smaller, focused screen.
The A95L also features Multi-View, where users can watch procedures and game guides side-by-side while playing their favorite titles.
The screen is the speaker: With support for Acoustic Surface Audio+ and Dolby Atmos and DTS:X, truly immersive audio with actuaries that vibrate to produce sound from the entire screen that perfectly matches what's onscreen.
More sharpness, less noise: Reclaim lost texture and detail with reduced noise and blur, and see all HD and digital content amplified to 4K resolution with XR 4K Upscaling and XR Clear Image technologies.
All Eco settings in one place: The Eco Dashboard keeps all user settings in one place, making it easy to change settings individually or together. With the easy setup option, users can optimize settings for their viewing environment.
Sony's launch includes eight series and retail prices: L75X series Price starts at 2790 NIS, L80X series Price starts at 3,690 NIS X85L series Price starts at 5,690 NIS X90L series Price starts at 6,890 NIS X95L series Price starts at 11,190 NIS A75K Series Price starts at 4,790 NIS A80L Series Price starts at 8,990 NIS A95L Series Price starts at 9,590 NIS
In addition, Sony remains committed to reducing plastic use through its Road to Zero initiative.
To reduce environmental impact, Sony works on multiple aspects of the product's life cycle, such as reducing the use of virgin plastic, improving distribution efficiency and testing energy consumption during use.
The new Eco dashboard included with all 2023 models allows users to easily customize energy-saving preferences and settings.
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