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Toyota Prius, the hybrid phenomenon

2023-07-03T14:59:04.273Z

Highlights: 5 million models sold around the world in four generations, including 63,000 in France. The Prius had to put on a suit commensurate with its new status. This is now done with this fifth generation which offers a really slender silhouette. Proof that Toyota is beginning to understand that the container matters as much as the contents. Starting with the second generation of the Japanese group's GA-C platform, the Prius 5...This article is for subscribers only. You still have 85% to discover. Want to read more?Unblock all items immediately.


ESSAI - At the origin of the democratization of electrification, this model changes status to broaden its audience.


It is unrecognizable. Viewed with a touch of commiseration in its early days, the mother of all hybrids makes its revolution. If Toyota has broken the mold, it is because it considers that after a quarter of a century and 5 million models sold around the world in four generations, including 63,000 in France, the Prius aspired to become much more than an automobile. A signature. A phenomenon. Like the Golf or the 500. At Toyota, we do not hesitate to compare it to the Stan Smith of Adidas. The spearhead of the world number one could no longer be satisfied with unattractive forms that confined it to a militant register.

The Prius had to put on a suit commensurate with its new status. This is now done with this fifth generation which offers a really slender silhouette. Proof that Toyota is beginning to understand that the container matters as much as the contents. Starting with the second generation of the Japanese group's GA-C platform, the Prius 5...

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Source: lefigaro

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