Domino's Pizza launched a new promotion yesterday (Monday) that encourages customers to become their own couriers and receive a NIS 10 "tip" from the chain in return, among other benefits. As part of the offer, customers who buy and collect their order from the branch will receive a discount worth NIS 10. The discount is provided along with other benefits and includes double promotions.
It should be noted that the move was made against the background of the recent price increases in the industry. As part of them, Pizza Hut increased the prices of family pizzas by an average of five shekels, and Domino's Pizza increased the prices of family pizzas by one shekel. Thus, a family pizza at Domino's when ordering delivery increased from NIS 70.9 to NIS 71.9. Personal takeaway pizza went up by two shekels and went up from 20 shekels to 22 shekels.
Domino's Courier, Photo: Joshua Yosef
On the occasion of the new deal, Domino's website states: "Get a tip, even for a family pickup for 55 NIS when ordering on the meal menu, you saved delivery fees and earned 10 NIS tip for immediate redemption by entering a 1010 coupon." It added that the offer is valid until August 12 "when ordering a pick-up from the branch on the website or app using the coupon code. 10 NIS discount on purchases over 50 NIS, without double coupons. Excluding extras." Despite the time limit for the operation, Domino's says it is considering continuing operations after that.
Domino's and Hillel Grady's Pizzas - Wild Pizza, Photo: Dan Peretz
It should be noted that Domino's Pizza does call the move "get a tip", but in the end, it is a discount that customers who come to the branches receive as long as they order through a website or app. The chain can also list several prominent marketing activities in recent years in terms of its collaborations. For example, the recent collaboration with chefs Ruti and Nira Russo, which includes a series of special pizzas, or the collaboration she initiated a few months ago with Master Chef winner Hillel Gardi.
At the same time, any discount is welcome, especially during the summer vacation when expenses for food out are high and while food chains do not necessarily reward the shoppers who come to the branches themselves.
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