After years of delays and postponements, the large mall for the ultra-Orthodox public in Beit Shemesh will open in the coming days
The Boulevard Mall was built and located in the heart of the ultra-Orthodox neighborhoods of Ramot Beit Shemesh. The construction of the mall was completed about a year and a half ago, and despite everything, the mall stood deserted and many store owners waited for it to open. In recent days, the mall's management announced the start of activities for the general public.
This is an innovative and commercial center that sits on about 23,000 square meters and will provide a solution that is currently lacking for all residents of the ultra-Orthodox neighborhoods of Ramot Beit Shemesh, with a variety of stores for the ultra-Orthodox public, chains, health funds, bank branches, fashion and clothing stores, food and food, Judaica, chains and stores adapted to the ultra-Orthodox sector and its many needs, such as Zoya, Kiddishik, Mishkan Hatchelet, Silverman, and more. In addition, a variety of stores will be opened by national chains interested in working with the ultra-Orthodox sector.
Today, the only existing mall in the city of Beit Shemesh is the BIG complex located at the entrance to the city, which requires a twenty-minute ride by private car and half an hour by public transportation. Another problem that exists in the other compounds is problems regarding modesty or kashrut for Haredi families, who sometimes avoid attending because of a mismatch with the character and fabric of the Haredi sector.
In recent years, with the accelerated development of the ultra-Orthodox neighborhoods and the massive arrival of new young families while establishing large communities of Anglo-Saxon residents, the Haredi community in the city of Beit Shemesh was looking for entertainment and shopping solutions in an ultra-Orthodox atmosphere, with quite a few Haredi residents having to set foot in Bnei Brak or Jerusalem in order to embark on a shopping experience in an atmosphere adapted to the community and the special needs of the Haredi public.
The Boulevard Mall will bring with it a spacious commercial center in an ultra-Orthodox atmosphere with stores and food in fancy kashrut, while the large chains are also adapted to the character and experience of the customers.
The owners of the Boulevard Mall say that this is a highly innovative commercial center, with plenty of parking spaces in an atmosphere adapted for the ultra-Orthodox public, and its central location gives it many advantages, both in its proximity to the neighborhoods, and in the offerings adapted to the Haredi character and experience.
In February 2023, High Tower, owner of the mall's management company, appointed Gadi Stern as the mall's CEO. Stern, who has been specializing for 30 years and has a rich background and experience in accompanying retail marketing chains and mall management in Israel and abroad. Contrary to predictions, Stern managed to do the unbelievable and within a few months of taking over the complex, he created full control over the mix of stores in the mall, with all stores and business owners signing a management contract as is customary in all malls in Israel, enabling Stern to ensure professional management that will lead to professional operation and success of the mall.
Stern has already succeeded in bringing about 50 stores under advanced renovations, starting with stores of the Zoya chains, Kiddishik, Mishkan Hatchelet, Silverman Optics, Rami Levy, Clalit Health Services, Bank Leumi, Mizrahi Tefahot Bank and more, which will turn the mall into a bustling commercial that will change the entertainment habits of the residents of the neighborhoods in Beit Shemesh.
According to Stern, his blend plans are based on 45-50% of chains from the ultra-Orthodox sector, and the rest of the businesses will be recognized national chains that also appeal to the haredi sector, and with the combination of Nakkun, will make the mall a perfect experience for the haredi family and in general.
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