The promises of the industrialists on price reductions during the summer seem to have been kept. Published on Tuesday, a study by panelist NielsenIQ shows that half of the best-selling products on the shelves saw their labels deflate slightly between the end of June and the end of August.
In detail, the institute focused on the 20,000 references of best-selling consumer products in supermarkets and hypermarkets, and only on major national brands. Private labels, or private labels, were therefore excluded from the study (Eco+ or Marque Repère at E.Leclerc, Simpl or Reflets de France at Carrefour, Pastures at Intermarché, etc.). As a result, 50.1% of the references examined, or 10,021, experienced a price drop between the beginning and the end of the summer. A share that even rises to 56% for the 100 best-selling references. However, the panelist does not provide further details on the references concerned.
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'Relatively small' declines
However, consumers are unlikely to have noticed a noticeable effect on their receipts. "These declines remain relatively small (between -0.2% and -0.8% depending on the type of reference)," notes NielsenIQ, which believes, however, that these first price decreases, minor, "may suggest a more lasting trend".
That is certainly the government's objective. At the end of August, Bruno Le Maire announced on the set of France 2 three measures to "definitively break the price spiral". Including the price freeze of 5000 references, or "a quarter on average of the references in a supermarket", whose "prices will not increase or will fall". This list, which must be drawn up by manufacturers and distributors, is not yet known. "It's much better" than the 1500 products concerned so far, however, said the Minister of the Economy. In mid-July, about forty industrialists had indeed committed to lower the prices of certain products "from -5 to -7 or -8% from July," said at the time the Minister Delegate for Trade, Olivia Grégoire.