Decorate your living room only with bouquets of French flowers, seasonal, freshly picked and still giving off the scent of the meadow where they flourished? On paper, the idea is unanimous. In practice, we must face the facts: 85% of the 700 million cut flowers consumed each year come from abroad. Of the 7000,1970 operators identified in France at the end of the 500s, there is not much left. Just <> flower growers. Globalisation and the competitiveness of countries like Holland have put an end to a sector that is hardly profitable.
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Today, the relocation of production is essential for our planet, says Hélène Taquet, a farmer based in northern France. We must stop importing flowers by air and limit transport on our territory as much as possible." To raise consumer awareness and boost the market, in 2017 she created the Collectif de la Fleur française, an association bringing together...
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