Every strip is complicated this season on traditional television. The fight for viewership has already led to several cancellations, less than a month into the season. Cuentos chinos, the new space of Jorge Javier Vázquez for the nights of Telecinco, disappeared from the grid after just 10 broadcasts. The Plaza de La 1, with Jordi González, lasted even less: eight deliveries before stopping competing in the afternoons with Ana Rosa Quintana and Sonsoles Ónega.
In the case of the mornings, the beginning of the course has shown slight changes that have still moved things between the main chains. The arrival of three new programs has caused the change: Mañaneros in the public chain, which means the return of Jaime Cantizano to national television, and a new La mirada critica next to Vamos a ver, space led by Joaquín Prat, both in the main channel of Mediaset.
Slight decrease in Telecinco
The jump of Ana Rosa Quintana from the mornings to the afternoons of Telecinco has not benefited the main chain of Mediaset Spain. His evening TardeAR does not seem to convince the audience since its premiere in mid-September, falling even to the single digit in several of its broadcasts. At least, the continuity bet of the producer Unicorn Content TV for its morning magazines, very similar to the one it maintained with El programa de Ana Rosa and Ya es mediodía, continues with good data. Even so, it gives ground with respect to the end of last season.
In the week of May 8 to 12, 2023, the binomial El programa de Ana Rosa and Ya es mediodía was around 16% of screen share in the first case and 13% in the second. Last week, between October 2 and 6, 2023, its new spaces worsened those figures, but they remained competitive in the current context of traditional chains. The critical look of Ana Terradillos averaged a 12% share, while Vamos a ver de Joaquín Prat divided its data in two since Tuesday, still remaining far from last season's offer. Its first part obtained an average of 15% while the second, entitled Let's see more, was left with 11%.
Stability for a 'salvamizada' Antena 3
Espejo público (Antena 3) is by far the oldest offer of the strip. It has been on the air for 18 seasons in its daily format. The average space of Susanna Griso in the same week of May 2023 is 12%. The figure is very similar to that obtained in October 2023, demonstrating solid stability for the program.
This season, the magazine of Antena 3 has saved its section of social chronicle. She has incorporated as co-presenter Gema López and as director Alberto Díaz, both from the program La Fábrica de la Tele. Almost immediately the change in style has been noticed, both in terms of content and collaborators and in its visual language.
Marc Sala and Silvia Intxaurrondo, on the set of 'La hora de La 1'.
La 1 consolidates its summer ascent
When facing the same weeks of the end of last season with the start of the current one, the data of La 1 improve significantly. The couple formed by La hora de La 1 and Hablando claro reachedbetween May 8 and 12 an average of 8% and 7%, respectively. But, as with his afternoons, the mornings of the public have boosted his follow-up in recent months.
During the summer, the data of both were improving and the upward trend was underpinned at the beginning of July by two very specific facts. The broadcast of the running of the bulls of the Sanfermines, with more than a 30% share, placed a good part of the morning audience on the public channel. A few days later, Silvia Intxaurrondo and Marc Sala's interview with presidential candidate Alberto Núñez Feijóo (Partido Popular) in the middle of the electoral campaign triggered the popularity of La hora de La 1. In the first week of October, with its extended schedule with respect to the previous year, the space has obtained an average of 11% of screen share. Afterwards, Jaime Cantizano's new magazine, Mañaneros, is issued. It still needs to settle on the grid, as it debuted in September and its data is usually mixed. At the moment, it remains at an average of 8%, although one day it has approached 10%.
Alfonso Arús, true king of the mornings from La Sexta
Despite the changes that the strip has undergone, Alfonso Arús is still the king of the mornings. His data are even more meritorious considering that his space is broadcast in the mornings of La Sexta, the secondary chain of Atresmedia. Its screen share far exceeds the channel's average (which is close to 6% at the moment). As with Espejo público, the Catalan proposal shows great stability in its results.
It is a space that also divides its data in two in the daily analysis of audiences. In the initial section, entitled Aruser@s the humorning, it is around 18% in the two weeks compared, this spring and the most recent. In its second half, with the name of Aruser@s, it has fallen only a few tenths: from 13% in May to 12% in October.
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