The small family company Ecopafiesta from Rivesaltes (Pyrénées-Orientales), which specialises in reusable polypropylene cups, is bound to be on all possible grounds at the moment. One foot with the rugby league players of the Catalan Dragons in the Superleague final this Saturday in Manchester, another with the fifteen-year-olds of USAP, due to the proximity of Perpignan. And of course in the promising scrum of the moment: the rugby world, because the supporters of the France team are thirsty for beautiful play and also beer, so as not to fall dry mouth at the best of the match in the fan-zone or in the refreshment bar of their neighborhood or their village in France.
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"We delivered more than a million cups to various partners of the World Cup, including nearly 400,000 for rugby clubs in France who organize their own sessions at the refreshment bar, at the municipal stadium, most often in small villages in France and not only in the fan zones of large cities. We also serve many bars well known to rugby enthusiasts and which organize special evenings, especially for the highly anticipated matches of the France team, especially in the final phases, "explains Thierry Nesson, the general manager, who operates this small SME with his son Léo.
A decanter cup that holds a liter of beer
"We have been working on the Rugby World Cup for a year, with the first deliveries starting in March. We felt a real mobilization everywhere in France. And it's even more prevalent in the beautiful bars in the city, such as in Paris at the "Dernier Métro", "Rugby" or "Prolongations", all great specialists in the third half," adds Thierry Nesson. To meet the sometimes pressing desires of bar owners and consumers alike, Les Nesson father and son have launched an exclusivity on the market: the cup-carafe, with a handle that allows you to take a liter of beer on board so as not to be caught unprepared.
"It's tiring for beer drinkers to have to go back to the counter to refill the 30cl cup. And bartenders love it too," says Thierry Nesson, who has been marketing the reusable and richly decorated cups for 22 years. "The trigger came at the time of the European Football Championships in Belgium and the Netherlands. When we came out of the stadium in Rotterdam, we were walking on a kind of cloud of white disposable cups thrown on the floor. We couldn't go on like this. And, what's more, you can't print or personalize this type of support! »
Disposable cups are no longer popular
The boss of Ecopafiesta is surfing on the various regulations that have been brandishing red cards for the past two years in the direction of non-reusable cups and disposable plastic tableware. In addition, people who participate in an event, whether sports or festival, love to take the cup home and it starts its second life. While waiting for the whole of France, villages and festive districts, to toast to the next victory of France over South Africa, the "Nessons" have already ridden another promising horse to Manchester: maxi-cups to the 11 British clubs of the Rugby League Superleague. The decanter cup, with the handle, makes a lot of saliva flow on the other side of the Channel. And it would be very unfortunate if our English fan friends ran out of "foam" at the time of the French trials.