Some will say that "15 euros is not nothing, for asimple bottle of wine". Of course, in the little game of conversion that the old ones are particularly fond of, 15 euros is nothing less than a hundred francs. In other words, a small sum of money, sometimes spent with the most perfect indifference.
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The balloons of red and small whites that used to be sent to the counter for a few coins have been replaced by glasses as thin as pink flamingos, barely filled to the quarter, charged seven euros on the table. Over the years, the psychological threshold of consumers has steadily climbed. If it was around seven euros per bottle in 2011 (the price of a glass in a restaurant), in 2021, for more than a third of French consumers, a wine sold between eleven and twenty euros was still considered expensive, but acceptable – on the side of amateurs, on the other hand, it is possible to go up to the tidy sum of 35 euros.
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