Between the consumer and the citizen, where do we place the cursor correctly? Since the start of the Covid-19 pandemic, which ushered in a rare chain of crises, ranging from the global economy to food inflation not seen in forty years, soaring energy prices and rising interest rates, meeting sustainable commitments for companies has become a real challenge.
This observation, which is valid in many sectors, is particularly true for companies in the food chain, which are faced with a double problem. At the same time, the task inherent to their function, to work on living organisms while ensuring the food sovereignty of populations, a task made more complex by the effects of climate change. But they also face the difficulty of addressing an end customer, who certainly wants to preserve his health - and that of the planet - but who is more than ever confronted with the limits of his purchasing power
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