Family ownership, a decade-wide vision, product sustainability, talent retention: everything we do is long-term.
No doubt it is this taste for the long term that has led us, long before standards and obligations impose it, to commit ourselves to taking our part in protecting the planet.
As early as 1992, in the wake of the Rio Earth Summit, we created a Directorate for the Environment. And in 2012, we launched the LVMH Initiatives For the Environment (LIFE) program, which not only took into account the challenges of climate and biodiversity, but also placed them at the very heart of the strategy of each of our Maisons. At the root. Where it is possible to take action and make a real difference.
We are proud, in thirty years of commitment, of the progress made, whether in terms of reducing the carbon footprint of the Group and our products or in the field of land and natural resource preservation. We are also proud to have obtained a triple A (water, biodiversity, climate) rating from the Carbon Disclosure Project in 2022. These results are the result of a global action across the entire value chain, from the supply of raw materials to the manufacturing processes, including the distribution of our products. Behind each step, there is the fruit of the professionalism of the Group's 200,000 employees, all of whom are now committed and, in the future, all trained in these challenges.
But we are also aware that the urgency is growing. That the time has come to multiply our efforts. This is why we have decided to accelerate by placing the coming years under the sign of concrete and quantifiable action with a new plan, called "LIFE 360", which sets short and medium-term deadlines to achieve the environmental objectives we have set ourselves. The Group was a pioneer in the fight to protect the planet, and today it must be the vanguard.
Of course, we must continue our efforts to reduce our consumption and to integrate more and more renewable energies. We will meet our objectives. We also take responsibility for giving back to the planet what we borrow from it by investing to protect the commons, for example in the reforestation and regeneration of fauna and flora in the Amazon and now in the United States, in partnership with UNESCO. But more than that, our responsibility as leaders is to set the tone for the sector by inventing a new luxury, fully in line with the challenges of the century.
This new luxury is a luxury that is gradually detaching itself from the addiction to materials and fossil fuels, as we have begun to do by reinventing the codes of packaging.
This new luxury is a luxury where second life becomes the norm, driven by repairability and recycling.
This new luxury is above all a luxury that is inspired by the living to push back the boundaries of creation. A luxury where our products integrate, from the moment they are conceived, the formidable creative constraint that is nature, as all the designers of our Houses brilliantly do.
This new luxury is basically a luxury of returning to one's roots. A luxury that is "sustainable by nature" as is our Group, as are our products and as demanded by our customers, all lovers of beauty, landscapes and heritage.