Is the grid too small for these two morning shows? "Télématin" will face a new competitor starting this Monday, January 8. Bruce Toussaint will be at the helm of "Bonjour!", broadcast from 7 a.m. on the first channel. "It's incredible to see a show come to life, it's a birth!" the journalist told us a few days before Christmas. "We have to rebuild an event that has disappeared," said Thierry Thuillier, deputy general manager of the TF1 group's news division.
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An enthusiasm that France Télévisions does not share. "Rather than inventing and offering a new service to viewers, TF1 is launching a morning show and trying to steal our talent," Stéphane Sitbon-Gomez, director of programmes for the public broadcaster, told Télérama.
War is declared
This virulence is due to the fact that the first channel actually went to poach some of its hosts. Like Benjamin Muller who officiated in "La maison des maternelles" or Maud Descamps of "Télématin", two programs broadcast on France 2. They will officiate alongside Christophe Beaugrand, Hélène Mannarino and Monsieur Météo Ange Noiret.
Read alsoBruce Toussaint, on the morning of a new adventure: "It's incredible to see a show born, it's a birth!"
Tiphaine De Raguenel put it back on Thursday in "Culture médias" on Europe 1. "On the France Télévisions side, we are trying to find new and new programs. We launched "The Floor" recently, "100% Logique" which was one of the successes of the year, we talked about "Drag Race France", says the director of editorial strategy of France Télévisions to contrast with the TF1 group "which is very much in the reproduction of old recipes". " They announced the return of 'Secret Story' recently," she argues.
SEE ALSO - "Some people say I'm restless. I say I have opportunities": Bruce Toussaint talks about his arrival on TF1