Status: 05.01.2024, 18:30 PM
By: Alexandra Korimorth
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Colourful and refreshing: In the natural cheese dairy, (from left) Maximilian Hein, Anton Stetter, Josef Stadler, Wolfgang Rebensburg and Sophie Obermüller toasted with the new craft fruit whey Li-Moo. © Stefan Schweihofer
The natural cheese dairy TegernseerLand and Anton Stetter are jointly launching a soft drink made from organic whey and fruit juice.
Kreuth/Hausham – It is fruity, protein-rich, organic, without sugar, preservatives or alcohol and – because it is based on mineral-rich whey – even a healthy soft drink: the Li-Muh. But the "craft fruit whey" is one thing above all: the hippest regional product that comes onto the market between the years. At least that's what the inventors of the Li-Moo think. It comes from Anton Stetter's house in Hausham and the TegernseerLand natural cheese dairy in Kreuth.
Stettner and natural cheese dairy have been working on a joint project for a year
The Li-Muh comes in two flavors, raspberry and apricot. Like the other "M.A.T. Drinks", the organic soft drink is produced by Anton Stetters Slake GmbH at the Stadler speciality winery in the Berchtesgadener Land. The impetus and the idea for the Li-Muh came at the Fit Forum of the Kreissparkasse 2022 in Irschenberg. There, Sophie Obermüller from the natural cheese dairy and Anton Stetter got into conversation about the M.A.T. Craft Lemonade based on apple juice.
Read Also: FIT Forum of the Kreissparkasse: The movers and shakers of the district of Miesbach exchange ideas
The chairwoman of the board of directors of the natural cheese dairy, who until then did not know what to do with the vast quantities of healthy organic whey that is rich in minerals and vitamins produced during cheesemaking, asked bluntly why there was no whey-based lemonade in Stetter's range, as in Switzerland, for example. The impulse ignited and the idea was born. The Li-Muh, which obviously has a cow, or more precisely a Miesbacher Fleckvieh, in its logo because of the organic whey used, was developed for a year together with winemaker Stadler in Piding.
"Li-Moo" Too Healthy for Lemonade: "Craft Fruit Whey"
Stetter would like to talk about the Kreuth version of his already successful M.A.T. Gorilla lemonade. "But the Li-Moo is too healthy to be called lemonade," he says with a twinkle in his eye. "It has less than seven grams of sugar per 100 milliliters." Therefore, by definition, the Li-Muh is not a lemonade. Because only water and pressed fruit juice made from organic raspberries or apricots as well as organic lemon juice and carbon dioxide are added to the organic whey and it is preserved by pasteurization, the Li Muh team came up with the innovative name "craft fruit whey".
"The soft drink is unique in this design," says Sophie Obermüller, who in turn made contacts with the school's film group while testing the Li-Muh at the Fit Forum 2023 at the Tegernsee Gymnasium. The high school students who helped with the catering at the Fit Forum were so enthusiastic about the Li-Moo that the idea was born on the spot to create a promotional video for the drink. Under the direction of Julia Reymann-Englert and Laura Jung, the social media spot is currently being created, which will go online via the natural cheese dairy's channels. There may also be a cinema commercial, Obermüller reveals. She finds it exciting that the Innovation and Future Forum is literally bearing fruit.
Foundation laid at the FIT Forum
Maximilian Hein, who is responsible for the organisation of the Fit Forum at Kreissparkasse Miesbach-Tegernsee, is also impressed: "We are extremely pleased that we have laid the foundation for this cooperation with the Fit Forum. It's great that two well-known companies from the region have come together in this way and are developing a thoroughly regional product."
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And the cheese dairy board, with Josef Stadler from Rottach-Egern and Wolfgang Rebensburg from Kreuth, is thrilled that whey, previously only a by-product of cheesemaking, is highly valued and is now not only used externally as a whey bath in the iodine-sulphur bath in Bad Wiessee, but also internally. "We'll see how the Li-Moo is received," explained the makers at the presentation in the cheese dairy. They hope for the "resounding success" of the regional product, which is to be distributed throughout Germany.