A subscription to a streaming platform, coupled with discounts on certain supermarket products: Carrefour and Netflix are testing a combined subscription offer from Monday in the conurbations of Rouen and Bordeaux, hoping to win over new customers each. "For €5.99 per month and without commitment, customers simultaneously benefit from a 10% discount on all products from the Carrefour brands," i.e. more than 6000,<> references, "and a Netflix Standard subscription with advertising," the two behemoths announced in a statement on Monday.
Subscribers would also have access to "free home delivery from 60 euros of purchase", free delivery now available from 150 euros of purchases, according to the Carrefour website. A little more than a hundred stores are integrated into the operation, which serves as a test before a possible expansion to the whole country. "We have to demonstrate that it makes it possible to recruit more broadly" customers and retain them, Caroline Dassié, executive director in charge of customer experience and brands, explained during a telephone press briefing on Monday. "Reaching out to a wider audience is an objective that we share with Netflix," with which a progress report is planned "around September/October."
Laurent Uguen, commercial director for Netflix, explained during this press briefing that this was "Netflix's first subscription partnership with a major retail player". "It didn't feel natural to us before. We're trying to find ways to meet new audiences, which is possible through partnerships with new players," he said, adding that the two companies had already partnered previously to sell products derived from certain Netflix series in Carrefour stores. The two agglomerations were chosen because they have "a wealth of formats" of stores, from hypermarkets to small local shops, and "the customer profiles of these two areas are quite broad and complementary," explained Caroline Dassié.