A bottle of 30-year-old Irish whiskey has become the most expensive in the world after being sold to an American collector for $3 million, Dublin company The Craft Irish Whiskey announced.
The price achieved by this exclusive unit of The Emerald Isle is $100,000 more than the record held since last November by the bottle of The Macallan 1926 Scotch whisky, sold at auction.
Irish and Scottish 'firewater' no longer only rival each other in spelling ('whiskey' or 'whiskey' respectively), they also do so now in the luxury market, historically dominated by British spirits.
The Emerald Isle's bottle of triple distilled single malt whisky was enclosed in an elegant walnut box that also contained a decanting decanter, a personalized wristwatch, an emerald-encrusted Fabergé egg, and two Cohiba cigars.
The Buyer
"The future of whiskey is Irish. I'm excited to be a part of it, not only as a collector, but also, and more importantly, as a drinker," said buyer Mike Daley in a statement released by The Craft Irish Whiskey.
In his opinion, the "uisce beatha" (literally "water of life" in Gaelic) distilled in Ireland is "on the rise", although he acknowledges that it is "a relatively new phenomenon", which is why he has started to invest in a market "already crowded" by luxury Scotch whisky.
The buyer of the bottle, Mike Daley. The bottle is included in an elegant walnut box containing a decanting decanter, a personalized wristwatch, a Fabergé egg encrusted with an emerald, and two Cohiba cigars (EFE).
"However, we are starting to see Irish luxury gaining fame. I'm sure in a few years he'll get to where the Scots are today," Daley predicts.
According to the Spirits Council of America, the price of some high-end Irish whiskeys has skyrocketed nearly 2,800% in the last two decades.
Its founder and CEO, Jay Bradley, celebrates that The Emerald Isle has become the most expensive bottle in the world, surpassing a legendary brand like Macallan.
"Extra" luxuries
He acknowledges that some critics argue that the luxurious "extras" that come with that unit, such as Cohiba cigars, the watch or the Fabergé egg, have inflated the final price to reach $3 million.
The buyer of the bottle next to his collection (EFE).
In this regard, Bradley recalls that The Macallan 1926 was part of a batch of 12 bottles bearing a label designed by the Italian painter Valerio Adami, "which added considerable value to its auction price."
"I founded The Craft Irish Whiskey with the aim of making Irish whiskey the most sought-after luxury spirit and restoring Ireland's reputation as one of the world's finest artisans. This brings us closer to achieving this," Bradley concludes.
EFE Agency.
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