Especially this year, Tu B'Shevat takes on a special and different meaning than usual. Against the background of the war and the hardship that Israel's farmers found themselves in, we have compiled a particularly green and fruitful list of the exciting collections, markets and ventures that will allow you to celebrate the holiday of the New Year in the most delicious way possible and on the way to help, as much as possible, To our dedicated and dear people of the land. May the peace in the heart return to us all as soon as possible.
Confectionery Mickey Shmo
The Tu Bashvet 2024 collection of Miki Shmo Confectionery is definitely bearing fruit. Waiting for you in the chain's branches: Stollen cake (candied fruits and nuts soaked in liqueur, according to a traditional German recipe - NIS 49); dried fruit Tznimi cookies (figs, plums, apricots, raisins and nuts Melech - NIS 38 for 200 grams); cinnamon plum cookies (cream dough, wrapped in cinnamon and filled with plum puree - NIS 38 for 300 grams); and seasonal fruit strip (on the bottom of baked almond dough and pâtissier cream - NIS 65).
Stollen, photo: Dan Lev
Neaman Bakery
In the old chain, they remain, as always, loyal to the fruits of the land and the products of the land.
Her Tu Bashvat collection includes chusha walnut cake (with added chocolate drops and chocolate ganache coating); orange coconut cake; frutti strawberry cookies (filled with candied citrus peels, walnuts and almonds); pecan tart (toffee cream and pecans on a crust of crunchy almond dough) and almond tart and apples (almond cream and apples on almond dough) NIS 25 for a box of cookies, NIS 40 for a chusha cake, NIS 65 for a tart.
Walnut cake, photo: Mafa Naaman Studio
Max Brener
Max Brenner's collection of 10 boxes in Shvet continues, this year as well, the tradition of contributing to the community in collaboration with the residents of Kfar Idod - a safe place that provides housing for people with learning, functioning and adaptation difficulties. For each festive and sweet box, you can add and purchase the village residents' germination kit, which includes a pot A small pot, a bag of soil and a bag of seeds for planting. The price range of the boxes that include, of course, the best Max Brenner chocolate products (and this time with an emphasis on nuts, almonds, cashews and pecans): NIS 86-437.
Case by Max Brenner, photo: Adi Sade
Ornamental field
The Noi El Sheda chain salutes Israeli farmers with a 10-pack in a particularly elegant and fruity variety, which will be delivered to your home. The package includes a selection of fresh fruits, dried fruits and crackers from selected local produce, and you will find, among other things, "Noi's strawberries" from the fields of Even Yehuda, fresh blueberries , and also a selection of natural treats of mussel crackers from the Levinsky market - such as apricots, figs, nuts, citrus peels, natural pineapple, dried bananas and more. NIS 260.
Ornamenting the field, photo: Public Relations
Shufersal
Against the background of the challenges faced by Israeli farmers due to the war and the long rehabilitation process that the industry is facing, the Shufersal chain offers a variety of vegetable seedlings - lettuce, broccoli and pepper - all of them partially Israeli produced, at a cost price of only ten shekels.
This is how Shufersal actually transfers the seedlings directly from the farmers to the consumers, and all you have to do is find them a warm and cozy place in a flower bed or planter.
Available in all branches of the network (Shupersal Online also offers a planting kit with basil seeds).
Shufersel, photo: Eyal Efrati
An innocent economy
The "market that wraps the state", which was initiated by the Tamm farm, was harnessed for the sake of the local Israeli market as well, or in fact especially, in Tu Bashvet. In preparation for the holiday, booths are set up in the market in the Beitan's complex in Beitan Aharon - as well as in various complexes around the country where you can get updates here - Dried fruits with blue-white produce, where each purchase will of course help Israeli farmers. Sharon Tamm, owner of the farm: "We invite the public to show unity and solidarity.
Instead of buying imported fruits and vegetables from abroad, come support blue-and-white agriculture and enjoy quality produce like no other."
Mashek Tamm, photo: Courtesy of Mashek Tamm
"The Kibbutz in the Big City" festival
The Kibbutz Ha'aretz come to Tel Aviv for the delicious and especially green 10th festival that will take place between January 24 and 26 in Sharona Market, in Sharona Park, and in selected bars throughout the great city, as a tribute to the kibbutz's heritage, to the people of the land and its produce. In the center of the festival, you can find and it is very worth visiting Shokibutz" in Sharona Market, where a variety of quality products (mainly food, but not only) produced by the kibbutz, gathered in the market from all over the country, will be offered.
Waiting for you there: honey from Kibbutz Erez (on the Gaza border);
the olive oil of Kibbutz Magal;
"Birtzinot" beer from Kibbutz Ketura, spices from Kibbutz Holta, pastries by Gilbert from Kibbutz Naan;
Sustainable wine of Har Galil Winery from Kibbutz Yaraon;
Eretz Israel herbal gin from Zohra Distillery in Kibbutz Nir David;
coffee of the roasting house Unico from Kibbutz Yagur (which takes care of the fighters on the northern border);
Sweet memories left behind by the late chocolatier Dvir Karp from Kibbutz Magen, and more.
From the produce that will be offered at Sharona Market, photo: Bio Tour Media
Yango Deli
At Yango Deli, they believe that they have cracked Tu Bashvet. This is reflected in the trays of nuts, dried fruits and a variety of other sweets with delivery to your home and at sale prices for the holiday. Some examples: a tray of dry fruits of hothouse crackers (pineapple, mango, raisins, dates, figs and apricots) for NIS 50; a tray of toasted nuts from Hamma (peanuts, hazelnuts, boondocks, almonds, macadamia nuts, pistachios, pecans and cashews) for NIS 70; and special offers on dry fruits by weight (pineapple, apples, dates, cranberries, coconut strips, Uzbek raisins, etc.).
Yango Deli, photo: PR
Would you like something to drink?
Sycamore Brewery
The Ashkelon brewery, which was also affected by the events of October 7 and the war, is proudly launching this week a special edition of 48,000 bottles of sycamore beer Amber Ale, made from a local malt variety (like all of the brewery's products).
Each bottle is emblazoned with the inscription "Takuma", and this is where you come into the picture: in the spirit of Tu Beshevat, the bottles can be recycled at all Cycle company recycling stations throughout the country, and for each bottle that is recycled, Sycamore will donate to 'Collect Israel' - the largest food rescue organization in the country In addition, by scanning the bottle label (each bottle has its own digital 'identity card', thanks to a collaboration with the Israeli start-up SyncLabel), the recyclers will receive a voucher for a draft beer to be redeemed at the participating bars, or through Yango Deli. You really can't miss this place.
Takuma, photo: Shekma Public Relations
Gene Stockholm
The alcoholic series, which landed in Israel directly from the Swedish boutique distillery in preparation for the New Year's Eve, gives a fruity twist to the usual types of gin (and some would say the standard gins), and can be used as a suitable basis for concocting cocktails in the spirit of Tu Bashvet.
The series includes three products: Stockholm Dry Gin ( in botanical ingredients, lemon peel, juniper, rosemary and coriander - NIS 125); Stockholm Pink Gin (floral character that got its color from rose leaves, rhubarb and mountain cranberries - NIS 125); and Stockholm Negroni Rosa (a special version of the classic Negroni cocktail, with touches Flowers, rhubarb and rose petals - NIS 99).
Available exclusively on the alcohol website Paneco.co.il.
Panko, photo: PR
Sodastream
Smile, you have green soda.
Sodastream is launching a limited-edition bottle collection in collaboration with the Smiley brand on the occasion of Tu Beshavat, which boast positive messages to raise awareness about protecting the planet, such as The world is yours' be good to it and Hopeful for the future. The designed bottles, in half liter or liter volume , reduce the use of their disposable equivalents, are suitable for washing in the dishwasher and are intended for multiple use for carbonation in sodastream devices. NIS 59 for a pair of bottles. For purchase.
Sodastream, photo: PR
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