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Method 1: Success is at stake (final)
I want to show you what magic there is in words that end in a final kapa.
Most address words ending in a capital are pronounced as both masculine and feminine -
your, for you, from you, with you, with you, you, like you, to you, at your, your, your opinion
, and more.
I invented a name for the list of words that end with kapa sofit - the list of kaphats.
Why the bucket list?
Because they both end with a final straw, and also give a cap to the male/female problem in a direct marketing appeal.
Whenever it is important for you to address your audience directly, you should use the words from the list of caputs, then you will not have a problem with male and female in the sentence.
Just like I did in the text of this paragraph.
I also recommend that you prepare a permanent baking list, which you will have available for use.
Method 2: Your time is up
Rosin Rosenblum./PR
Did you notice that when you wrote in the past tense, you were able to bypass the male/female problem?
Verbs in the past tense are read as both masculine and feminine, so it is recommended to use them, just like I did in this paragraph.
For example:
- instead of writing "if you are looking", you can write "if you searched".
- Instead of writing "are you dreaming", you can write "maybe you dreamed".
Method 3: In the verb we do and succeed
Using the verb name and building your marketing message, just like I did now, is really easy.
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Instead you will use - to use.
Instead of build/build - to build.
Method 4: We are all in the same boat
I know it's hard to get around the male/female problem in Hebrew, but we'll get around it together, learn how to do it, and move forward step by step until we succeed.
If we look at the structure of this paragraph, we will find that I wrote it in plural-we, which is very different from plural-you.
The power of the plural-we lies in the fact that it creates closeness, I am not in front of you, I am on your side, we are together in this story.
And just before ending, it's important for me to tell you something else
It may have crossed your mind that writing like this would bring out something forced, incoherent, or maybe it would force you to give up certain words you planned to write.
And maybe you have a fear that it will make you write texts of the anemic or academic type.
If this is the case, you have nothing to worry about.
Most of the words describing emotions/feelings, the same words that usually give the text power, are words that don't have a male/female problem.
The male/female problem is usually expressed in verbs and adjectives, so even if you changed them a bit, they don't weaken your text.
You must have noticed that I wrote this entire post in the singular without a problem.
Was that strange to you?
Did you feel the text was forced?
And I wrote this in a state of considerable fatigue.
I swear to you that if I had written this at the height of alertness, you would have seen a tear-jerking text here.
And I'll tell you something else honestly, even if sometimes it will force you to change the text a little here and there, it's totally worth it, because what's happening here between us now, this feeling that I'm talking to you personally, as if I'm writing especially for you, it creates a lot of intimacy.
That's why you should practice it, make a to-do list for yourself, practice a little, write and delete, it's simpler than you think.
Rosin Rosenblum is an expert in marketing writing and creative marketing through content that cannot be ignored.
The founder of the "Born to Influence" podcast.
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