Showing up at a demonstration is a declaration of principles combined with a balance between available time and commitment.
The place one has within the demonstration also says a lot about your position within the movement.
At the head of the demonstration are the politicians, the famous and the attached.
The presence of the trailers never transcends (they would rather).
The presence of famous people does.
Itzíar Ituño falls into the category of famous, and by placing herself at the head of the Sare demonstration she has sent a message.
The consequence is that she has lost two contracts.
Brands don't want characters who are involved in political causes.
Years ago, YouTuber JPelirrojo lost his contract with an ice cream brand for celebrating the death of bullfighter Víctor Barrio.
Rafa Nadal has lost contracts for accepting a position in Saudi Arabia.
Najat el Hachmi suffered a campaign of harassment for speaking openly about what he knows.
Fair sometimes, unfair others, that's how things are.
To represent a brand you have to be a white and inane continent.
You have to be a stupid person and you have to be famous.
You have to be a Paula Echevarría or a Dulceida.
It strikes me how, from a world as cohesive as that of culture and entertainment, someone can complain about the lack of freedom of expression.
Itzíar Ituño has been lucky enough to join one of the causes that can be defended from within his sector, but not from outside.
We all know that there are causes that can be defended publicly and causes that cannot.
For the rest you must always act as you act on the stage of a José Luis Moreno program.
Smile, act, applaud, and think a little if possible.
Anyone who denies this is a cynic or a liar.
The most comfortable thing in this life is to see, hear, and remain silent.
The only way to never make mistakes.
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