A Holocaust survivor and the children who returned from captivity in a new campaign for International Holocaust Day - voila! Marketing and digital

"From generation to generation" campaign of the Civil Information Headquarters and the CyberWell/PR organization

The CyberWell organization and the Civil Advocacy Headquarters are teaming up for an exciting campaign ahead of International Holocaust Day that will take place this Saturday (January 27).

The video features the kidnapped children who returned to Israel;

Dafna Eliakim (15), Ella Eliakim (8) and Eitan Yahamili (12) together with Holocaust survivor Avigdor Neuman (92).

In the moving video, the two organizations bring up the phenomenon of denial of the events of Shiva in October and compare it to the denial of the Holocaust.

During the video, the abducted children see a video in which a content creator from abroad claims that Israel is lying and that the events of Shabbat in October did not happen. Holocaust survivor Avigdor responds to the children's sadness and emphasizes that "there are things that cannot be erased" while pointing to the number tattooed on him.

: "Since the beginning of the war and even more so as the fighting continues - we see more and more voices around the world trying to deny the terrible disaster we experienced.

Every generation rises up against us to destroy us, and unfortunately also to deny our past.

The world must recognize the fact that the denial of the events of Shiva in October is an anti-Semitic act just like the denial of the other disasters we have experienced throughout history.

There is no suitable day since International Holocaust Remembrance Day to convey the important message."

: "The current campaign illustrates the newest type of anti-Semitic discourse that continues to gain momentum on social networks - the denial of the events of 10/7. As an organization that launched the open platform The first to monitor anti-Semitism on social networks, we call on those networks to update their community rules and handle content that denies the horrors of October 7th as their policy dictates - to handle and remove content that denies and distorts the memory of the Holocaust. However, it was important for us to clarify this message. Beyond our professional activity and reports and to clarify clearly - denying violent events directed against Jews is promoting hatred of Jews."

• More on the same topic:

• abducted

• campaign

• Explanation

• antisemitism

• Holocaust denial

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