It was forty years ago today, January 24, 1984. Apple unveiled the Macintosh 128K, the first microcomputer available to the general public.
An IT revolution that would lead to many others: iMac, iPod, iPhone, Apple Watch…
With its high-end products, carefully designed, Apple has managed to create a special place for itself in the technology market, between fascination, attraction and repulsion.
A global aura fueled by the charismatic figure of its founder, Steve Jobs, considered by many as a visionary and a genius entrepreneur.
Having become one of the most powerful companies in the world, Apple today has more than 160,000 employees and more than 500 stores spread across 26 countries.
Seventeen questions about the apple brand
Who today doesn't know Apple?
Nobody or almost no one.
But are you really knowledgeable about the apple brand?
Test your knowledge with our quiz on the timeline, personalities and products that made Apple a social phenomenon.
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