As of: January 24, 2024, 5:09 p.m
By: Cornelia Schramm
Comments
Press
Split
A striking obituary: The deceased Ernst von Khuon-Wildegg reveals that he is “moving.”
© MM
A Deisenhofen veteran is moving to the Oberhaching cemetery.
This was announced in a striking obituary notice in our newspaper on Tuesday.
Ernst von Khuon-Wildegg is the name of the dead man who apparently places the advertisement himself.
Curious.
But typical of the man who was known in Munich as the “Advertising Pope”.
Deisenhofen – row 1, grave 1. From now on, the “advertising pope” rests here at the cemetery in Oberhaching.
“I’m moving from Deisenhofen to Oberhaching,” announced Ernst von Khuon-Wildegg in our newspaper yesterday.
The deceased laughs in a photo from his obituary, the sun shines on him.
He will be buried tomorrow.
Khuon had secured grave number 1 decades ago - and row 1 is a story in itself.
His family only had to give up the eye-catching advertisement for him.
Last week, Khuon died of cancer in his wife's arm at the age of 80.
The white-blue, typically Bavarian sky, the quote from Pippi Longstocking and the cheeky words that Khuon himself seems to say: “My father would certainly have designed the ad himself, something like that,” says son Alexander Khuon (53).
“After all, he was the advertising king and therefore one of the last dinosaurs in this industry in Munich.”
Final rest at the Oberhaching cemetery: This is where the “advertising pope’s” regulars’ table rests
When the first McDonald's in Germany opened in Munich-Giesing on December 4, 1971, the young Ernst von Khuon-Wildegg took over the advertising.
“My father started in the advertising department at Sport Schuster,” says his son.
“The original advertising agency where he then worked didn’t want to take on the PR for such a newfangled American chip shop.
So a few young, wild people got together and took matters into their own hands.” Today we know: This frowned-upon chip shop should also have a career in Bavaria.
Married for 56 years: Ernst von Khuon-Wildegg and his wife Helge.
© Private
Khuon founded his own agency Khuon-Wildegg und Partner and later his advertising and press agency Villa Wildegg.
His slogans, including those for corporations such as Mediamarkt, are heard across the nation on radio and television.
“Many people still quote sayings like ‘Mahag – nice and thorough’ for the Munich car dealership,” says Alexander Khuon.
Khuon is also promoting the Oktoberfest hosts.
He counts the former hippodrome host Sepp Krätz and hacker host Toni Roiderer among his friends.
Khuon is also a founding member of the “Association for the Preservation of Beer Garden Culture”.
In the early 1990s, he buried Munich's cosiness with a funeral march.
A symbolic and, above all, media-effective protest against the shortening of bar times and the associated loss of sales.
Back then, Khuon marched alongside Sepp Krätz, Manfred Schauer, Wolfgang Fierek, Uschi Seeböck and 4,000 like-minded people.
All the business partners and friends from before will definitely say goodbye to Ernst Khuon on Thursday.
Ernst von Khuon-Wildegg: His coffin will be painted the same silver color as his speedsters
Khuon also had a passion for beautiful, fast cars.
And his Rolls-Royce and Posche cars were always silver.
“That's why we're just having his coffin repainted.
His license plate M-VK1 should also be buried with him,” says his son.
“So my father is safe on his next journey.
No matter where he ends up, he will toast with his friends - this is definitely heaven for him.”
“I’m moving from Deisenhofen to Oberhaching”: In row 1, Khuon is buried next to Stammtisch-Spezln.
© Sleep
Back to row 1: The Deisenhofen veteran also spends his final rest there in good company.
All members of his regular table have secured graves there.
Khuon's father, a professor and science journalist, is also buried here.
“Of course my grandfather didn’t like the fact that my father wanted to go into advertising – it was considered a dirty business,” says Alexander Khuon.
“Ernstl” didn’t become a professor, but he did at least become the advertising pope.
His work was his hobby.
Punctuality and honesty were more important to him – and to his family.
His wife Helge, to whom he was married for 56 years, and his children Patrizia and Alexander will never forget him - and wish him a safe journey to heaven.
(sco)