Brand Studio for American Tourister
This summer Punta del Este is being the main scene of outstanding parties and meetings.
Celebrities and big brands choose the neighboring country to show everything that will come in 2024. One of them is
American Tourister
, the second best-selling luggage brand in the world that belongs to the
Samsonite group
.
Javier Losano, Country Manager of Grupo Samsonite Argentina, Uruguay and Paraguay, together with Juli Poggio and Lizardo Ponce.
With a presence in almost 100 countries and more than 90 years of experience,
American Tourister by Samsonite
stands out as a global leader thanks to its innovative designs, lightness, durability and 3-year international warranty.
The brand, recognized for its vibrant color palette, technology and a strong commitment to the environment, focuses on the frequent traveler, maintaining excellence in the quality of its products,
at affordable prices.
Video
This is how the launch of the American Tourister by Samsonite collection was experienced in Playa Vik, José Ignacio
On Wednesday, January 3,
American Tourister by Samsonite
brought together celebrities and friends of the brand to share a magical and relaxed sunset at the exclusive Playa Vik, where, maintaining the philosophy of its owners, environmentally friendly practices are used, a premise of much value for the brand.
Surrounded by travel luggage, backpacks, drinks & food and the best music by DJ Manu Desrets, the collection presentation of the
Travel luggage lines and Business backpacks
was held for 2024. Among those present, some notable figures were:
Franco Masini, Zaira Nara, Cami Homs with José Sosa, Lizardo Ponce, Juli Poggio, Nicole Neumann with Manu Urcera, Nacho Viale, and Gastón Baremberg.
Dj Manu Desrets
The star of the event was the
Curio suitcase
, an iconic model of the brand that was positioned as the best-selling item, being the favorite of consumers for its lightness, aesthetics and color palette.
The 2024 collection is starred by its vibrant tones: lime, pink and the inevitable Curio black.
All products are available at the Samsonite group's own stores located in CABA, retailers throughout the country and online at:
www.samsonite.com.ar.
American Tourister by Samsonite has more than 90 years of experience.
For frequent travelers
The 2024 collection offers a wide variety of top quality suitcases and accessories, standing out for functional interiors and resistant materials to meet the needs of modern travelers, technological materials, design and comfort.
Zaira Nara, with the line of executive backpacks
The "American Tourister Business" line is the brand's new commitment to executive, technological, functional and accessible backpacks.
Celebration in Punta de Este.
Javier Losano, Country Manager of the Samsonite Group Argentina, Uruguay and Paraguay, expressed: "We are very happy to be able to share this seasonal launch with friends of the brand. The new collection of
business backpacks
is a great bet and we couldn't stop celebrating it. Offering lines of luggage, accessories and backpacks characterized by excellence, technology and with a strong commitment to sustainability is a great milestone for us."
Losano also highlighted the importance of the brand as industry leaders: “We want to continue offering solutions for the different needs of the consumer, each time further reinforcing the commitment to reduce the impact on the environment, with the aim of achieving the carbon footprint. neutral in 2030.”
Zaira Nara and Javier Losano at the presentation of the new AT 2024 collection.
In line with innovation,
American Tourister introduced Click & Collect
, a modality that allows consumers to buy products online and pick them up in a few hours at selected branches in Ciudad Autónoma de Buenos Aires and Martínez, providing a more efficient shopping experience.
American Tourister is the second best-selling brand of luggage and travel accessories in the world.
More information and all the news on the brand's website, or on its Instagram account