Lionel Messi
, monarch of the last World Cup and greatest icon of global soccer, will appear in a
Michelob Ultra
advertisement during
Super Bowl LVIII
, the popular American beer brand revealed this Thursday.
A preview of what will be a 60-second commercial shows Messi ordering a beer as he enters a beachside bar.
The footballer's reaction is also shown when the beer stops flowing from the tap.
It will be the first time that Leo appears in a commercial during the Super Bowl, a fact that will increase the Argentine's advertising impact in the United States and the rest of the world and that, in turn, will show the global reach of the Argentine star.
The fact is that, according to the information provided by
'The Hollywood Reporter' , the
CBS
network
and
Paramount
, in charge of the official broadcast of the popular NFL event that will take place on February 11 in Las Vegas,
are asking for 7 million dollars for a 30 second ad.
🚨 Lionel Messi will headline a Super Bowl ad for Michelob Ultra.
Via @APNews.
pic.twitter.com/pMzXWjcGRM
— Roy Nemer (@RoyNemer) January 25, 2024
The figure seems crazy, but it is justified if you take into account that the traditional Super Bowl, which this year will pit the winners of the
Baltimore Ravens
against
the Kansas City Chiefs
and
the San Francisco 49ers
against
the Detroit Lions
, who will star in the conference finals this Sunday, It has a very high audience.
For example, last year
115 million people watched it on television and around 10 million through streaming platforms.
This is why in previous years recognized Hollywood figures appeared in different advertisements such as
Bradley Cooper,
who starred in a T-Mobile commercial with his mother, or
Sylvester Stallone,
whose figure was used to promote the Paramount Global + streaming service. .
“Having the greatest of all time, Lionel Messi, and the Super Bowl stage to kick off the year in an explosive way is something that we are incredibly excited about,”
said Ricardo Marqués, vice president of marketing at Michelob Ultra, in an interview. with The Associated Press.
“
Messi needs no introduction
.
The power that he has and the impact that his arrival in Miami had in the world of football make it clear to us that he is now a cultural symbol,” added Marqués.
In this way, Messi will conquer the other football.
He will share the bill, for example, with the American singer Usher, who will be in charge of offering the famous halftime show.
It will be the second appearance at this event for the 45-year-old artist, who previously accompanied the Black Eyed Peas at Super Bowl XLV.