As of: February 13, 2024, 11:12 a.m
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Threads launches trending feature in the US, but how do AI topics control and shape user interactions on the platform?
Social media platform Threads has introduced an innovative feature that allows users to quickly discover current and popular topics.
This development could permanently change the way information is shared and consumed.
Most recently, Threads introduced a feature to view like activity.
Threads logo on an iPhone.
© IMAGO / NurPhoto
Trending Topics – The bridge between users and current events
Threads has decided to test a new trending feature aimed at giving users a quick overview of the most discussed topics in the United States.
Based on algorithms and artificial intelligence (AI), topics that are gaining importance on the platform are identified in real time.
Switching between multiple profiles on Threads has also recently been introduced.
The AI used by Threads continuously analyzes user interactions and identifies topics that have a high engagement rate.
This ensures that the content that appears in trending lists reflects the most current and relevant discussions.
From searching to discovering – the user experience is changing
The new feature shifts the focus from active search to discovering content.
Users can now access a selection of topics on the search page and For You feed, curated without their input, creating an effortless and intuitive experience.
The introduction of such trending features is a significant step for social media platforms to remain relevant in a world where the flood of information is constantly increasing.
By helping users navigate through the noise, they not only increase user engagement but also foster an informed community.
Threads recently broke the mark of 130 million active users per month.
Perspectives for the future
As Threads tests this feature in the US, the question arises as to how this might impact the global culture of discourse.
Could this be the start of a global initiative to ensure important issues receive global attention?
Threads' trending feature is an exciting advancement in the world of social media.
It demonstrates the potential of AI-driven systems to seamlessly provide relevant content to users.
The platform has thus taken an important step towards a user-oriented, dynamic and committed online community.
By the way, Meta announced that AI content will now be labeled.