Likud will send Netanyahu to many conferences and ignore rivals • White will run away from "only not Bibi" image • In Labor, they will do everything so that White does not draw votes from them • Lieberman and the ultra-Orthodox wage war wars • Party campaigns 2020: Special project

• The parties go to the field // Photos: Oren Ben Hakon and Alex Kolomoisky

Likud: "Netanyahu Live" and ignoring rivals

The unflattering polls and Prime Minister Netanyahu's complicated legal situation not only do not discourage ruling party activists, but pose more of a challenge to them than the previous two election campaigns. They promise a very different campaign than its predecessors and hope for 61 seats.

In recent weeks, Netanyahu has been working with US strategic advisers recruited to run the Likud election campaign - Corey Levandoski and David Bosey. One of the most notable changes to the campaign learned as a lesson from the primaries will be the Prime Minister's departure for the territory. In the primaries he has come out 40 times, "explains a Likud official. He said," That brought great results. This campaign looks much less Facebook Live and a lot more Netanyahu Live. "

American advisers support the holding of large rallies and make sure their visibility changes. Netanyahu will not speak alone, and supporters will be stationed behind him, and there will also be early speakers at the rallies to "warm" the crowd.

Photo by Alex Kolomiski

The main decision in the campaign is to focus on Netanyahu's and Likud's achievements in the last term, and to underestimate his political opponents as much as possible. The party will portray the people of blue and white as dealing with trifles and "yes bibi-no bibi".

The party really believes that they can achieve 61 seats. "We are missing 200,000 votes, there are Likud strongholds who were confident that Netanyahu is victorious, and remain at home. You should wake them up. If the religious public rallies around to the right, the ultra-Orthodox exhaust all their power and Itamar Ben Gvir announces retirement, it is certainly possible, but it requires work Hard".

Yehuda Schlesinger

Blue and White: Positive campaign, immunity and right wink

The Blue and White campaign will be split into two layers. The main - a positive campaign that started this week with the slogan "must go ahead", to describe to citizens the best they can get if blue and white is in power.

The party will make it clear that the state is stuck in the wake of the many election campaigns, and will offer solutions. MK Benny Gantz insisted on the positive campaign. In that, in blue and white, they will try to look the opposite of a list that deals with "not just Bibi", but as one that persuades "why my son." Alongside this, there will continue to intensively maintain headlines in Netanyahu's immunity issues. The party is also expected to launch an extensive digital campaign that will include videos, publications, sponsored posts and more. In doing so, the list campaign is expected to increase its power on social networks, where many potential voters are found, most of them younger than the right-hand side of the map, whose method is convincing.

Benny Gantz // Photo: Oren Ben Hakon

Thousands of activists will take to the streets and all MKs will be recruited to do so. The list will invest mainly in right-wing strongholds and places affiliated with religious Zionism. Members of the right-wing Knesset members will be moved to the front: Gabi Ashkenazi, Hili Trooper, Yoaz Handel, and Zvika Hauser. In pursuit of the Arab voice.

Daniel Roth-Avnery

Right: Peretz will have to restore confidence

The first video released on the United Right Yesterday list shows the first of the three messages to lead this time: in one word - right.

"This election requires a decision, the right-wing government or the left-wing government. A vote for Lieberman is a sure vote for a fourth election campaign," he said.

Naftali Bennett // Photo: Oren Ben Hakon

This message will be backed by the actions of Ministers Naftali Bennett and Bezalel Smutrich, who will leverage their offices to sharpen their right-wing relations with the Likud. Instructing Bennett to issue restraining orders to leftist anarchists is an example.

Ask what about controversial right-wing Minister Rafi Peretz - well, the role of the Jewish Home Speaker will be to restore the sector's confidence in the list, which many of its potential voters are currently furious at for betraying Itamar Ben Gvir last week. Peretz will have to show that he is able to repay If they do not, he himself may be sent home. The last word on this matter has not yet been said.

The third message will be the Swords Dance in front of Netanyahu. On the one hand, Bennett and Shaked will have to convey the message that they remain in the national bloc established by Netanyahu.

On the other hand, the two will have to maintain differentiation, even to justify their existence. In other words, they will have to leave a crack for the government with Gantz.

Ariel Kahana

Israel is our home: the anti-Haredi line will continue

In our upcoming election campaign, too, our house in Israel will continue to attack the ultra-Orthodox bloc, being well aware of their balance.

Lieberman // Photo: Oren Ben Hakon

At the same time, they will squint right there, similar to white-blue, and use the initiative to disqualify MK Hiba's candidacy from the joint list, which expressed regret for the elimination of terrorists.

Avi Cohen

Work-Bridge-Meretz: Prevent mental depression again

The main nemesis of the United Labor Labor List is precisely blue and white. Reason: Fear of leaking disappointed voters from work to Gantz, following the connection with Meretz. Despite the desire to moderate Prime Minister Netanyahu's attacks, reference is also made during the campaign by senior members of the party. "Expectations are for 8 to 11 seats," hope there. "We need to engage our election campaign with left-center values ​​with a focus on issues. Social, striving for peace and security matters. "

Amir Peretz // Photo: Oren Ben Hakon

The current polls, 9-8 seats, urge MK Amir Peretz to prove that the entire time is greater than his share, and that the union - some may say forced - with Meretz, proves itself.

Thousands of observers and hundreds of stonewalls will begin the door-to-door transition this week. The campaign's event team will produce about 50 mass street parties across the country. Hundreds of giant signs with the inscription "True Pointers" will be deployed in the agricultural fields alongside the major traffic routes in Israel.

Yuri Yalon and Dan Lavi

SHAS: To preserve the achievement, to ignore Lieberman

Immediately after closing the lists last week, Shas convened for a meeting to start their election campaign. The big challenge the party set for itself is to preserve the achievement it has achieved in the last two election campaigns, with another 90,000 voters added to the party. .

The Shas are currently focusing on two main messages: A. The loyalty to Netanyahu. B. A positive campaign on religious and state affairs. Another interesting emphasis in the current election campaign, for Shas, is the decision not to decline for a low-level clash with Lieberman. "Lieberman wants to wrestle with Shas, and an ultra-Orthodox response glorifies him," believes a party in the party. We won't play Lieberman's hands. We will not engage in defamation and low-level clashes and conflicts as Lieberman does. "

In addition, as in the previous two election campaigns, the issue of Jewish tradition and religious and state affairs will be raised.

Yehuda Schlesinger

Torah Judaism: "War on Life"

Two major tasks have been set for Torah Judaism in the current election campaign: the exploitation of ultra-Orthodox electoral power, and the struggle to end the war in Lieberman.

The Torah Judaism campaign team is divided into the area and the information base. The party puts a lot of emphasis on the field headquarters, in the ultra-Orthodox party they learned about the meat that each vote states - in the last election they lost another mandate because of 58 votes. As the election date approaches, Hasidic and parts of the Lithuanian sector become more jealous and conservative and choose not to vote. The concern is that one party's mandate, characterized by people who do not obey the rabbis, may divide Likud with Jewish power.

In the party, they will talk about denying public legitimacy, to their perception, over the head of the ultra-Orthodox person in everyday life. "It's a war for life," they say.

Yehuda Schlesinger

Joint list: Build on 15 mandates

On the Arab list, we emphasize that because of the merger between Meretz and the bridge and MK Freij's push for 11th place, the campaign will focus on being the only party that offers a genuine Jewish-Arab partnership.

They will also present their demand to establish a university in which the language of study will be Arabic, and the establishment of a new Arab city. In-depth surveys, they claim, showed the potential of 15 mandates in a scenario of 70% voting or higher in the sector. There will also be a campaign in Hebrew and Russian.
Daniel Siriotti

Jewish Power: Combat Battle

The right-wing party that once again found itself isolated will try to do the unbelievable and scrape four seats.
Itamar Ben Gvir builds on some 84,000 voters - "Sephardim, repentant, traditionalists, Chabad people and ultra-Orthodox who have no political representation."

Power will be used "with patronage and patronage" by the right-wingers towards them and by presenting them as individuals on the right who will not join Gantz.
On the other hand, the right-wing bloc fears that Ben Gvir's insistence on running will result in the loss of votes to the entire bloc.

Yair Altman