Netflix releases several mobile games on Android including two based on "Stranger Things"

Number 1 in streaming, soon in video games?

Netflix on Tuesday announced the global launch of several mobile games for its subscribers as the group seeks to diversify and enter the highly lucrative video game market.

Two of the titles offered by Netflix come from the universe of the science fiction and horror series "Stranger Things" broadcast on the platform ("Stranger Things: 1984" and "Stranger Things 3: The Game").

The other titles ("Shooting Hoops", "Card Blast" and "Teeter Up") are card games or skill games.

Subscribers around the world with a tablet or smartphone Android, Google's mobile operating system, can now download them for free from their device and play it without being exposed to advertising.

A subscription to Netflix is ​​required.

These games had already been available for a few weeks for Netflix members in Poland, Spain and Italy.

The group has not announced whether it plans to launch these games on devices equipped with the iOS system developed by Apple soon.

However, he indicated that other titles should follow soon.

Diversify to face the competition

Netflix has been showing its ambitions in the video game industry for several months while competition is increasingly intense in the streaming sector with the launch of rival offers such as HBO Max or Peacock TV.

Beyond direct competitors like Disney +, the leaders of the Californian group regularly mention YouTube, social networks and video games among their rivals in the entertainment market.

The company bought in September its first video game studio, Night School Studio, a California start-up that created the supernatural thriller Oxenfree.

Netflix also recruited Mike Verdu, a former Electronic Arts and Facebook alumnus, to oversee its activities in the gaming world last summer.

The global video game market is worth more than $ 300 billion, according to figures released in April by consulting firm Accenture.