Watch the most popular TikTok videos in 2021 2:14
(CNN) -
Another year of face masks, a "Zoom" face, and a glut of screen time seems to have turned the beauty industry upside down.
In 2021, TikTok, the video platform with a history of catapulting cosmetics to such success that they sell out for weeks, was inundated with weird, wonderful, and downright bizarre skincare tips and tricks.
The app has proven to be a huge player in the beauty industry in the last two years, influencing consumer habits by rekindling interest in products launched years ago (searches for this color corrector launched in 2016 are now reaching their all-time highs thanks to TikTok) and also driving new trends, including some that still have real-life beauty junkies scratching their heads.
A bewildering mix of hair tricks, slimy creatures, and theatrical makeup styles;
Here are some of the weirdest TikTok beauty fads of the year.
Beauty trends in the app took an often unexpected turn.
Credit: Abby Roberts, Ameliaolivia09, Blinkaria
Blush on the nose
In 2021 it was clear that masks weren't going anywhere.
Noses remained hidden in many situations: covered while riding public transport and going out on errands.
Some, more than others, seemed to have missed this central facial feature: the meteoric rise of nose blush enters the scene.
advertising
Applying pink blush to the tip of the nose was a makeup trend that no one could predict.
It started on TikTok as part of the app's E-Girl look, an internet subculture characterized by heavy liner, thick eyebrows, and usually a fake heart-shaped freckle.
@abbyroberts
happy easter i hope everyone had a good day hehe
♬ baby my phone - Tik Toker
But this year, nose blush reached mainstream culture - the hashtag has over 850,000 views - as a growing number of TikTokers hit Rudolf levels of pigment on the tips of their noses.
Make-up from "The Squid Game"
A dystopian drama full of blood, sweat and masks may not seem like a natural source of inspiration for beauty, but Netflix's surprising hit "Squid Game" about a contest in which players compete in children's games with life and death bets he got it.
On social media, users, including YouTubers James Charles and Raiza Contawi, created their own makeup looks inspired by contestants on the show, such as Kang Sae-Byok, the cunning North Korean refugee.
The looks mimicked the "Squid Game" characters' eye bags, sheen from sweat, and even wounds, and finished off with a hint of fake freckles to match Sae-Byok's.
@jooshica
Subscribe my YT @ Jooshica #fyp #foryou #squidgame #saebyeok #junghoyeon #makeup # 메이크업 #fyp シ #kdrama #korean
♬ MONEY - 리사 (LISA)
Of course, the terrifying doll from the show singing “Red Light, Green Light” was also a popular Halloween costume pick for stars like Blackpink's Lisa, who completed the look with larger-than-normal drawn eyes and pigtails.
"Happy" dark circles and bags under the eyes
Instead of the bright, moisturized, youthful eyes that used to be popular on social media, Gen Z started advocating for eye bags painted with bronzer or eyeshadow.
However, some users pursue a very specific type of eye bag known as "aegyosal" in South Korea.
Aegyosal is a puffy eye bag that, according to the K-Beauty Soko Glam website, helps "to look younger and to make the eyes more cheerful and attractive."
@courtneeypark
might have short lashes but my aegyosal (애교살) saves the day #koreanmakeup #koreaneyesmakeup #aegyosal #koreanamerican #koreanmakeuplook
♬ Streets - Doja Cat
In addition to the TikTok tutorials and specific “aegyosal” products launched by brands like Etude House, more long-term cosmetic procedures have also appeared in the United States, such as filler injections and plastic surgery treatments to achieve the look. .
On TikTok, a popular filter known as "Belle," which overlays "aegyosal" on users' faces, has also made a splash for upholding an Asian beauty standard, rather than a Western one.
The app gave beauty a whole new meaning, from homemade tricks to smart editing software.
Credit: Courtneeypark, Chloewolchock, Audreyvictoria_
Lubricant as a primer
It's not uncommon for TikTok users to turn to random products in the name of a beauty hack, but lube is perhaps one of the most unexpected.
@ ameliaolivia09
Thought I'd hop on the trend💦 ib: @Rady #lubeprimer #makeuphacks #testingmakeuphacks
♬ original sound - Amelia Olivia
After TikTok user Lukáš Kohutek kicked off the trend this year, starting his beauty tutorials with a Durex cape, others jumped on the trend.
The gel is applied with a brush or with the hands all over the face and, once it dries, the makeup base and the rest of the look are applied.
According to youtuber Grwady, the lubricant helps create a "smooth and fine texture" on the skin.
Valeria Mazza reveals what is the "beauty secret to incorporate when you are young"
Rice water hair tricks
Most people dispose of the water when they finish washing the rice.
However, some social media users have started to ferment and bottle the milky liquid.
Although this beauty practice has existed in Japan since ancient times, according to researchers, it became popular around the world this year after social media influencers said that washing your hair with rice water made it grow faster.
Instagramer @anisasojka stated in one of her reels that her hair grew "5 centimeters in a month".
@audreyvictoria_
HOW TO MAKE RICE WATER FOR EXTREME HAIR GROWTH ✨ #ricewater #ricewaterforhairgrowth #hairgrowth #hairtok #ricewaterhairchallenge #fyp
♬ Rasputin (Single Version) - Boney M.
Facial treatments with snails
Snail mucin, the slimy, protein-packed secretion that comes from the snail's mucous glands, has long been a popular ingredient in Korean beauty products for its radiance-inducing qualities.
The reason people in the US get snail drool on their faces
This year, TikTok seems to have taken note of snail mucin as a holy commodity.
Corsx, a manufacturer of snail-based skincare products, has its own hashtag on TikTok with 3 million views.
Google searches for their product "Cosrx Advanced Snail 96 Mucin Power Essence" have also increased 140% this year.
But users found a cheaper way to get this beautifying goo: straight from the snail.
Some tiktokers began putting snails directly on their faces and letting them run over the surface, before massaging the shiny trail into their skin.
Many have found that their giant African snail pets can make for a beauty treatment at home, while others got down to business and went for regular garden snails.
@blinkaria
What do you think?
Would you do this?
#facial #MaybellineSwipeIt #snailfacial #makeup #beauty #guitarsolo #surma # عراقيه #catchchallenge
♬ original sound - Isabella Kensington
Plastic Surgery Inspired by Filters and Photo Editing Apps Won't Go Away
"Yasification"
Perhaps the most incredible beauty trend of 2021 had, in fact, almost nothing to do with our real faces.
The "Yassification" meme was technically born on Twitter, after someone posted two images for comparison: a screenshot of actress Toni Collette from the 2018 horror movie "Hereditary," and the same screenshot after a few rounds. of FaceApp editing.
@chloewolchock
my yassification moment .. #sugarcookieoatlatte #starbucks #yassification
♬ Faceshopping - SOPHIE
Collette's round mouth is still open in terror, only now it has been filled in with scarlet red lipstick.
The disconnect between the context ("Hereditary" is a horror movie) and the altered image (Collette looks like an influencer in digital makeup) was what caused the original meme to spread like wildfire.
Now, so-called "yasification" has migrated to TikTok, where users poke fun at the nifty editing software that renders their faces unrecognizable through artificial intelligence-generated layers of airbrushing, lip lining, and hair thickening.
InstaNewsFashion and BeautyTikTok
