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Jérôme Fourquet: "In a de-ideologized society, I am what I consume"

2022-02-17T18:50:20.821Z


INTERVIEW – For the director of the Opinion department of Ifop, Jérôme Fourquet, we are witnessing a politicization of consumption and lifestyles of the French.


LE FIGARO.

- From polls to polls, "purchasing power" is at the top of the concerns of the French.

Isn't this always the case during an election period? Jérôme FOURQUET.

-

No, it's not a constant.

It was more often unemployment that was at the top of the concerns of the French during the election campaign period.

The move to the top of the concern around purchasing power is due firstly to the demotion of the problem of unemployment because the figures are rather good on this side, but also to an inflationary context.

Due to the increase in prices, and in particular the cost of energy but also of food products, the end of the month is more and more difficult for some French people.

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What dimensions does this somewhat vague notion of purchasing power cover?

The first dimension is the ability to balance one's budget, to meet current expenses.

This is the problem of the overdraft on the 20th of the month, the difficulty of managing constrained expenses...

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Source: lefigaro

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