Earth Hour | AXA fully launches parent-child environmental protection activities that inject elements of body and soul

On the last Saturday of March every year, the World Wide Fund for Nature (WWF) holds the Earth Hour light-off event around the world.

AXA, as the full launch partner and the highest-level sponsor company in Hong Kong this year, especially injects new elements into the "Earth Hour" under the epidemic, combining environmental protection and physical and mental health, encourages the public to participate in the "Earth Hour" on March 26th. During the event, not only turned off the lights to love the earth, but also took advantage of the special moment of staying home to fight the epidemic, turning restrictions into opportunities: "Unplug from lights, reconnect with ourselves" Turn off the lights, listen to your heart, take a small rest, and keep Positive and optimistic attitude to build a better future for yourself and the planet.

In addition, seeing that the students started their summer vacation earlier this year, AXA specially cooperated with WWF to launch a series of public education activities to promote natural ecological conservation, and jointly practice environmental protection life, so that students can spend a fulfilling summer vacation under the epidemic.

AXA fully launches "Earth Hour" to heal the soul

AXA has always been concerned about the physical and mental health of the public, especially in promoting mental health. Hong Kong is in the midst of the fifth wave of the epidemic, and many citizens are facing various challenges and pressures both physically and mentally.

AXA, as the full launch partner and the highest-level sponsor of this year's "Earth Hour", has specially joined hands with WWF to inject elements of improving mental health into the event. Combined with environmental protection and physical and mental health, AXA encourages the public to participate in the "Earth Hour" on March 26. During Earth Hour, we not only turn off the lights to love the earth, but also take advantage of this special moment of staying home to fight the epidemic, turning limitations into opportunities: "Unplug from lights, reconnect with ourselves", turn off the lights, listen to your heart, and take a small break , maintain a positive and optimistic attitude, and build a better future for yourself and the earth.

This year's "Earth Hour" is scheduled to be held on the evening of March 26, with the theme of "Attitude to Life, Protecting the Ecology".

From 8:00 p.m. that day, the Facebook page of WWF Hong Kong: https://bit.ly/36maXZ1 will broadcast live the wonderful countdown event. The event ambassadors include Xie Anqi, Lin Jiaqian, Jiang 𤒹sheng, Chen Jianan, Huang Yan and ToNick will appear. Support and call on the public to continue to pay attention to the ecological environment, jointly fight against climate change, and practice green life.

The first launch of the "Earth Hour" 28th Challenge Parent-children strengthen the concept of environmental protection to spend a different summer vacation

This year, the school's summer vacation started earlier, but under the anti-epidemic measures, it is difficult for parents to arrange activities for their children.

In view of this, AXA and WWF jointly launched the first online parent-child activity specially designed for primary school students - "Earth Hour 2022" 28th Challenge, students can spend a long time even if they need to stay at home. A fulfilling summer vacation.

The four-week "Earth Hour" 28th Challenge will be officially launched on March 28th. The conference will explain the designated ecological conservation and climate change issues every week, and set up related tasks and challenges, so that participating school children and parents can participate in the event. practice in everyday life.

After completing the four-week challenge, participants will receive electronic medals and electronic certificates, in order to enhance the environmental awareness of school children in a fun way, and help them to change their existing living habits step by step. Great achievement"!

The four-week event allows children and their families to learn through games and enhance their environmental awareness.

After completing all the challenges, you can get an electronic medal and an electronic certificate to spend a fulfilling summer vacation.

In the future, AXA and WWF will continue to cooperate to launch a variety of environmental education activities, including campus ecological education projects through fun board games, ecological guided tours, wetland volunteers, and online seminars.

AXA starts from itself, calls on employees and financial advisors to participate, and encourages more customers, the industry and the general public to make environmental protection commitments and pay attention to natural ecology and environmental protection.

Yin Xuanhui, CEO of AXA Mainland China, Hong Kong and Macau, said: "Climate change is the biggest health risk facing human beings in the 21st century, and extreme weather events will occur more frequently, which in turn affects food supply, water resources, air and other human beings. The necessities of life directly and indirectly threaten human health. We fully agree with the theme of this year's "Earth Hour": "Protecting the Ecology with an Attitude to Life", and hope that the public will gather strength and respond to small changes in life to bring environmental protection. huge positive impact.

Yin Xuanhui, Chief Executive Officer of AXA Mainland China, Hong Kong and Macau.

AXA, as one of the leaders in the global insurance industry, has always been committed to the mission of "Dedicated to Protecting and Promoting the Future". In recent years, "Leading the insurance industry to combat climate change" has been listed as a key strategy of the group, and has formulated a number of goals, such as : Increase its green investment to 25 billion euros in 2023, increase the proportion of green insurance products, achieve carbon neutrality in 2050, etc.

In Hong Kong, AXA has been more active in promoting digitalization in recent years, simplifying insurance through a series of electronic services, including online insurance application, electronic policy review, electronic claims, etc., in order to provide customers with convenient services, while also reducing paper consumption. Let us protect the health of the planet together while protecting the health of our customers.

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Pay attention to mental health during the epidemic Constant meditation practice to improve the quality of life

In addition, AXA understands that mental health can bring significant benefits to the sustainable development and productivity of the community, so it has been committed to raising the community's attention to mental health, and through the AXA AXA mobile app Emma by AXA, to the public and customers. A series of AXA BetterMe free all-round physical and mental support services, among which "Spiritual Gas Station" provides a number of free physical and mental resources, including natural environment audio, singing bowl sound, meditation, yoga and creative dance exercises, etc., hoping to help practice relaxation and solving Problems, enhance positive energy and build resilience, thereby improving the quality of life.

AXA BetterMe free comprehensive physical and mental support service interface.

Huang Ruiwen, Chief Marketing and Strategy Director of AXA, added: "Many scientific studies and medical evidence have shown that mindfulness has a significant effect on improving physical and mental health. Under the current COVID-19 epidemic in Hong Kong, many citizens are inevitably suffering from various Pressure and challenges, we hope that the public can use the free resources of AXA BetterMe to maintain physical and mental health anytime, anywhere, and then further protect the health of the planet, and become BetterMe from the inside out!”

Huang Ruiwen, Chief Marketing and Strategy Director of AXA.

In addition to a series of exciting environmental protection activities during Earth Hour, AXA encourages Hong Kong citizens, schools and enterprises to sign commitments to protect the ecology with a life attitude.

Join now and sign up at https://bit.ly/3JEyuCE to create a sustainable future together.

(Information and photos provided by customers)