After two years of restrictions and closures, in which many Israelis underestimated flying abroad, the madness of flights is back in full swing.
The check-in stations at Ben Gurion Airport are already full of long queues, the queues close to the Population Bureaus in the Ministry of the Interior are at best for another month, and Duty Free also reports a sharp increase in the number of shoppers compared to previous months.
Following the expected increase in the number of flights abroad on Passover, Duty Free at Ben Gurion Airport held a large inventory of products and promotions and reports a 25% increase in the average shopping basket compared to 2019, pre-Corona, to NIS 1,000 today.
Load at Ben Gurion Airport, archive, Photo: Yossi Zeliger
Adi Mizrahi Sharkon, VP of Marketing for James Richardson, told "Israel Today" that "we are already busy and we can say that the season has begun.
We see in every shift anew that the customers come back and that they missed.
This is definitely an exciting event.
For many Israelis, it marks the real end of a long period and a real beginning of a return to routine. "
Asked if there were price increases this year she replied that "not only were there no price increases, but we added promotions compared to the pre-corona. We are consistently working on a reduction in both unit price and promotions."
According to data released by Duty Free, the current sales hits are "mixers, a smarter gas stove, a 698 A-robot vacuum cleaner, a Dreamy vacuum cleaner and ninja sauter and Hamilton home grills."
According to Avi Harari, CEO of Shikem Duty Free, "There is already a 60% increase in the number of passengers, which is estimated to exceed 600,000 people in March.
In April, according to the forecast, we will approach one million flights abroad. This is an amount that is between 5% and 9% less than in 2019, which is a big, beautiful and crazy figure. On outbound flights. "
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