Why is session 23 of Bizarrap and Paulo Londra generating so much attention?

“Plan A”, the new song by Paulo Londra 1:19

(CNN Spanish) --

Since Paulo Londra's return to music on March 23, his followers have speculated on social networks that the nonexistent "BZRP Session #23" was with this trap performer.

This Sunday, Bizarrap confirmed what was an open secret.

The "lost" session was recorded with his Argentine compatriot and will come out when the public decides.

But why does this announcement generate so much interest?

The "sessions" of Bizarrap 

It all goes back to 2020, when Bizarrap presented sessions 22 with Lalo Ebratt and 24 with Dani.

The Argentine producer skipped 23 and since then, numerous followers of both artists have speculated that this "lost" song was with Londra.

The suspicions were confirmed by Bizarrap on Saturday with a statement on his Instagram account: "We are ready."

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View this post on Instagram

A post shared by BZRP (@bizarrap)

The post accumulates more than 1.4 million likes.

A day later, Bizarrap summoned his followers to an Instagram Live to give details about the launch, a common practice of the Argentine producer.

"There was a mess, huh? Many theories, a lot of time passed. I'm nervous, I have many emotions together, I'm also excited that the 23rd finally comes out. because waiting so long for it to come out seemed very strange to me," Bizarrap said.

Bizarrap told his followers that they were in control of when they would launch the session.

The challenge is that his post on Sunday, made shortly after that live broadcast, reached 23 million comments.

View this post on Instagram

A post shared by BZRP (@bizarrap)

The post surpassed Bizarrap's goal in less than 20 hours.

What was it that led Bizarrap to skip his session with Paulo Londra? 

Until this Monday, Bizarrap adds 49 sessions, but only 48 of them have been published.

In November 2019, a new Bizarrap publication shows, Londra asked the Argentine producer to reserve number 23 of the sessions for him.

A few months after the order, Bizarrap released session 22 with Lalo Ebratt (January 22, 2020) and number 24 with Dani (March 4, 2020).

At that time, Londra was in the middle of a legal dispute with Big Leagues, the Argentine production company.

The case captured the attention of Londra's followers and media such as Billboard and was so followed by admirers of the Argentine star that the hashtag #FreePaulo was frequently used on social networks to request the return of the interpreter to music.

In the aftermath of this dispute, Londra stopped releasing new music.

Both the Argentine and Big Leagues reached an out-of-court settlement in November 2021.

Londra signed a contract with Warner Music Latina on March 10, thus beginning a new stage in her career.

"I am very happy for this new stage. I waited and went through a lot to be able to do what I love, so I've already had the bad times, I get the good ones, that's why I started to enjoy it," Londra said in a statement released by Warner. .

"We are happy that Paulo has chosen us for this new stage. Paulo was at the forefront from the beginning of his career and with his music he has captivated global audiences. We are convinced that the best of Paulo is yet to come and we are proud to be part of this moment and together bring the music of Paulo Londra to the global scene," said Alejandro Duque, president of Warner Music Latina.

23, a favorite number of Paulo Londra

And that session 23 was by Paulo Londra is no coincidence.

That is the favorite number of the Argentine singer and he has used it repeatedly during his career.

His return to music was made on March 23.

In the video for that song, "Plan A," Londra plays a basketball player wearing jersey number 23.

The Argentine interpreter's love for this sport is widely known as well as the reason why he wore that number: it is the number that his favorite player, Michael Jordan, wore with the Chicago Bulls.

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