Why the Brazilian singer Anitta is so successful

Created: 04/26/2022, 20:55

By: Lisa Kuner

imago0147822953h.jpg © Leco Viana via www.imago-images.de

For the first time ever, the song by a Brazilian artist reaches number 1 in the worldwide charts.

However, Anitta has long been a big star.

• Anitta's "Envolver" lands at number 1 in the worldwide charts on Friday.

• A TikTok challenge makes the song known worldwide.

• Anitta has long been a legend in Brazil, but the singer has also been working on an international career for a long time.

Brazil - The Brazilian singer's song "Envolver" reached number 1 on the global charts on Spotify at the end of March, making it the most listened song worldwide.

In the days before, thousands of Brazilians had been looking forward to this event on social media.

Many had also listened to the song on a continuous loop so that it climbed as high as possible in the charts.

It was the first time ever that a song by a Brazilian artist did that.

Anitta is also the first Latin American artist to achieve this placement.

Brazil: The Brazilian singer Anitta during a show in Hot Summer 2022 at Jurere Internacional beach in Florianopolis.

© Leco Viana/Imago

The song "Envolver" was released in November 2021 and is part of Anitta's fifth studio album "Girl From Rio", which is due out this year.

The singer is now being celebrated by Brazilian fans for the global success with "Envolver".

The singer herself says she is "speechless" and thanks for the support.

TikTok Challenge: Song by Brazilian singer Anitta goes viral and becomes a hit

The song has been really viral since the beginning of March, after becoming a hit on the TikTok platform with the challenge "El paso de Anitta (Anitta's step).

People around the world danced to the chorus, which sees the singer sensually drop to the floor while continuing to move her hips and buttocks to the rhythm of the music.

The song has now been played more than six million times.

The whole world is dancing to "Envolver":

In terms of content, the song “Envolver” is about female desire.

Musically, the song mixes pop with Latin American reggaetton.

While the singer Anitta has long since risen to become Brazil's sex icon and repeatedly draws attention to herself with tight and sexy outfits, she often addresses self-determination and female power in her songs.

She repeatedly emphasizes in interviews that the appearance of women says nothing about their intelligence and skills.

Anitta: From Brazilian star to global career

Larissa de Machedo Machado, as Anitta's real name is, began singing as a child.

She first sang in a Catholic choir in Rio de Janeiro when she was just seven years old.

Since that time she wanted to be "an artist, rich and famous".

Soon after graduating from school, she uploads her first videos to YouTube and gets contracts as a singer.

In Brazil, Anitta made her breakthrough in 2012 with the funk pop song "Show das Poderas" (Show of the Powerful).

She was also

voted one of the 100 most influential artists by

For some time now, the singer has been working harder on her international career.

This includes the fact that, in addition to Portuguese, she now also sings in English and Spanish.

The singer also moved to the United States last year and no longer lives in Brazil.

Music in Brazil: Anitta is increasingly addressing serious issues

While her early songs were primarily sexy and provocative, the singer has also increasingly addressed social issues in recent years.

“Vai Malandra”, whose video clip was shot in one of Rio's favelas, draws attention to poverty in Brazil.

With the song "Girl From Rio", which makes clear references to the famous hit "Girl from Ipanema", the singer wants to show that in addition to beautiful beaches, there is also a lot of inequality in Rio de Janeiro.

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