In Provence, rosés without complexes and without taboos

Shaking up habits, innovating, seducing young consumers, highlighting the brand or the terroir, depending on the case, making fruity vintages, in tune with the times, but also juices intended for the table... Rosé wine producers are not resting on the laurels of their recent success.

Arrived in Provence three years ago, the Moët Hennessy group integrates the recipes that have made the fortune of the major southern brands while multiplying disruptive approaches.

Thus, the castle of Galoupet and the castle of Esclans, its two domains, obey different logics.

The first is still a laboratory, while the second has long established itself as a formidable commercial machine.

For its part, the Chant des Cigales de Chandon offers a southern and quivering vision of rosé.

“Here we really start from zero, with a good terroir that needs love”,

explains Jessica Julmy, director of the Château de Galoupet, in Lalonde-les-Maures, in the Var, in charge of…

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