There are three things that drive global tourism: religion, culture and sports.
Israel, which is going to host several sports events on an international scale in the next two months, will receive a reminder of the great economic power of international sports events.
Maccabi Haifa, who played last night in the first match of the group stage of the Champions League, went with 2,000 fans to Lisbon, where the match was held (average price for a plane ticket is 600 dollars).
But it should be remembered that in the next round, Paris Saint-Germain will come here with Messi and Neymar and about 600 other fans who will join 300 members of the media from around the world - and the city of Haifa will officially join the celebration of the Champions League.
The hotels on the coastline between Haifa and Herzliya are already booked in advance, of course, and there are no tickets left.
Moreover, Maccabi Haifa put up for sale several luxury viewing booths, which include dinner, at a price of NIS 60,000.
For the finance and high-tech companies, this is a small amount of money, and in Haifa they testified that even if they had another 100 cells to view, they would be sold in a short time.
In other words, each match in the Champions League of Maccabi Haifa in Israel is expected to generate a sum of one million euros for the entire Israeli industry related to the game itself - from tourism, through restaurants and transportation to the business owners in the city of Haifa.
Madness and its name is tennis
But not only football is expected in the coming month, but also the biggest tennis tournament held in Israel in the last 25 years, when Novak Djokovic, the Serbian who is considered the best player in the world today, will arrive in Tel Aviv for the tournament to be held in the Expo Halls in the Exhibition Gardens, which will be converted into tennis courts .
Here too, close to 1,000 professionals related to the tournament are expected to arrive from around the world on New Year's Eve.
The plight of hotels in Tel Aviv during the holidays is well known, so hotel prices rise to even higher amounts in view of the demand due to the tennis tournament.
$150,000 is the amount the organizers are demanding for the main sponsorship for the week-long tournament, and sponsors are lining up to advertise and be part of the super brand of world tennis.
Of course, secondary sponsors should be added to these, and the total revenue is expected to be 1 million shekels per week of sponsorships.
In Israel, there are no multi-purpose sports halls that can host several tennis matches at the same time, so starting this week, only 3,500 tickets will be offered for sale daily for the tournament.
It is estimated that even tickets costing thousands of shekels for the semi-finals and finals will be sold within a few hours due to the high demand from many of the top brass.
Tel Aviv will also be filled
And that's not all.
Before and after Rosh Hashanah, the Israeli soccer teams (the senior and the junior) are expected to host two decisive games at Bloomfield Stadium against the Albanian and Irish national teams, who will be here during the holiday along with many members of the media who will come to cover the event.
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